Compare Pica9 and Emarsys - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Pica9 or Emarsys?

Emarsys is more expensive to implement (TCO) than Pica9, and Emarsys is rated higher (91/100) than Pica9 (89/100). Pica9 offers users more features (3) than Emarsys (0).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Pica9 Vs. Emarsys

Pica9: Pica9 builds and maintains local-marketing automation systems for major brands. Our CampaignDrive® empowers local marketers to produce customized campaigns—print, web, email, and mobile optimized—by combining images, templates and content according to brand-defined permissions. Our systems improve brand integrity and accelerate time-to-market while...

Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue. Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens...

Who is more expensive? Pica9 or Emarsys?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Pica9 and Emarsys.

Pica9 price starts at $2,500 per month , On a scale between 1 to 10 Pica9 is rated 6, which is similar to the average cost of Email Marketing software. Emarsys price starts at $335 per month , When comparing Emarsys to its competitors, the software is rated 6 - similar to the average Email Marketing software cost.

Bottom line: Pica9 cost is around the same cost of Emarsys.

Which software includes more/better features?

We've compared Pica9 Vs. Emarsys based on some of the most important and required Email Marketing features.

Pica9: Data Import/Export, Basic Reports, Online Customer Support.

Emarsys: We are still working to collect the list of features for Emarsys.

Target customer size

Pica9's typical customers include: Start up, Small business, Medium business, Large business, and Emarsys's target customer size include: Small, medium and large size businesses.