Compare Pica9 and Flashtalking - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Pica9 or Flashtalking?

Pica9 is more expensive to implement (TCO) than Flashtalking, and Flashtalking is rated higher (92/100) than Pica9 (89/100). Pica9 offers users more features (3) than Flashtalking (0).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Pica9 Vs. Flashtalking, Inc.

Pica9: Pica9 builds and maintains local-marketing automation systems for major brands. Our CampaignDrive® empowers local marketers to produce customized campaigns—print, web, email, and mobile optimized—by combining images, templates and content according to brand-defined permissions. Our systems improve brand integrity and accelerate time-to-market while...

Flashtalking, Inc.: Flashtalking is an independent ad serving, tracking and technology company, providing best-in-class digital advertising products, service and support for online advertisers, key media buying and creative agencies. Our products lead the agency ad server market and facilitate the management, delivery and tracking of all forms of digital advertising a...

Who is more expensive? Pica9 or Flashtalking?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Pica9 and Flashtalking.

Pica9 price starts at $2,500 per month , On a scale between 1 to 10 Pica9 is rated 6, which is similar to the average cost of Email Marketing software. Flashtalking accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Pica9 is rated 6, which is similar to the average cost of Email Marketing software.

Bottom line: Pica9 is more expensive than Flashtalking.

Which software includes more/better features?

We've compared Pica9 Vs. Flashtalking based on some of the most important and required Email Marketing features.

Pica9: Data Import/Export, Basic Reports, Online Customer Support.

Flashtalking: We are still working to collect the list of features for Flashtalking.

Target customer size

Pica9's typical customers include: Start up, Small business, Medium business, Large business,

Flashtalking marketing software is typically used by businesses in a wide range of industries that engage in digital advertising.