Compare Pica9 and Kenshoo - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - Pica9 or Kenshoo?

Kenshoo is more expensive to implement (TCO) than Pica9, and Pica9 is rated higher (89/100) than Kenshoo (80/100). Pica9 offers users more features (3) than Kenshoo (0). There is a clear winner in this case and it is Pica9!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Pica9 Vs. Kenshoo

Pica9: Pica9 builds and maintains local-marketing automation systems for major brands. Our CampaignDrive® empowers local marketers to produce customized campaigns—print, web, email, and mobile optimized—by combining images, templates and content according to brand-defined permissions. Our systems improve brand integrity and accelerate time-to-market while...

Kenshoo: Kenshoo is the global leader in agile marketing. Kenshoo’s mission is to empower every marketer in the world with technology to build brands and generate demand across all media. In two separate evaluations, Forrester Research cited Kenshoo as “The Sole Leader” in bid management software and social advertising platforms. Kenshoo is the only Faceboo...

Who is more expensive? Pica9 or Kenshoo?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Pica9 and Kenshoo.

Pica9 price starts at $2,500 per month , On a scale between 1 to 10 Pica9 is rated 6, which is similar to the average cost of Email Marketing software. Kenshoo accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Pica9 is rated 6, which is similar to the average cost of Email Marketing software.

Bottom line: Pica9 cost is around the same cost of Kenshoo.

Which software includes more/better features?

We've compared Pica9 Vs. Kenshoo based on some of the most important and required Email Marketing features.

Pica9: Data Import/Export, Basic Reports, Online Customer Support.

Kenshoo: We are still working to collect the list of features for Kenshoo.

Target customer size

Pica9's typical customers include: Start up, Small business, Medium business, Large business, and Kenshoo's target customer size include: Medium and large size businesses.