Shlomi Lavi /
Jul 05, 2022
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Bottom Line: Which is Better - Pinpointe or MailChimp?
Pinpointe is more expensive to implement (TCO) than MailChimp, and MailChimp is rated higher (98/100) than Pinpointe (82/100). Pinpointe offers users more features (17) than MailChimp (6).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Pinpointe Vs. MailChimp
Pinpointe: Pinpointe is a privately held company headquartered in the heart of Silicon Valley, California. The company was founded by Silicon Valley executives with broad experience in B2B email services and technology. We’re a team of passionate Silicon Valley techies, marketers, problem solvers and account managers dedicated to improving the email marketing...
MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs.
Create signup forms that match your brand's look and feel, and send your subs...
Who is more expensive? Pinpointe or MailChimp?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Pinpointe and MailChimp.
Pinpointe price starts at $99 per month , On a scale between 1 to 10 Pinpointe is rated 6, which is similar to the average cost of Email Marketing software. MailChimp price starts at $17 per month , When comparing MailChimp to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.
Bottom line: Pinpointe is more expensive than MailChimp.
Which software includes more/better features?
We've compared Pinpointe Vs. MailChimp based on some of the most important and required Email Marketing features.
Pinpointe: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Performance Reports, Contact Management, Email Marketing, Email Performance Reports, Social Media, Web Analytics, A/B/N Split Testing, Create Auto Response.
MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.
Target customer size
Pinpointe is specifically targeted at companies that rely on a stable income base from the online market. MailChimp is best for all those that are in business and also are serious concerning making money.