Shlomi Lavi /
Jul 05, 2022
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Bottom Line: Which is Better - Pinpointe or ADP RUN?
Pinpointe is more expensive to implement (TCO) than ADP RUN, and ADP RUN is rated higher (94/100) than Pinpointe (82/100). Pinpointe offers users more features (17) than ADP RUN (5).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Pinpointe Vs. ADP
Pinpointe: Pinpointe is a privately held company headquartered in the heart of Silicon Valley, California. The company was founded by Silicon Valley executives with broad experience in B2B email services and technology. We’re a team of passionate Silicon Valley techies, marketers, problem solvers and account managers dedicated to improving the email marketing...
ADP: Automatic Data Processing, Inc. (Nasdaq: ADP), with more than $10 billion in revenues and approximately 600,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging over 60 years of experience, ADP offers a wide range of human resource, payroll, tax and benefits administration solutions from a single sou...
Who is more expensive? Pinpointe or RUN Powered by ADP?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Pinpointe and RUN Powered by ADP.
Pinpointe price starts at $99 per month , On a scale between 1 to 10 Pinpointe is rated 6, which is similar to the average cost of Email Marketing software. RUN Powered by ADP price starts at $59 per employee/month + $4 per employee , When comparing RUN Powered by ADP to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.
Bottom line: Pinpointe is more expensive than RUN Powered by ADP.
Which software includes more/better features?
We've compared Pinpointe Vs. ADP RUN based on some of the most important and required Email Marketing features.
Pinpointe: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Performance Reports, Contact Management, Email Marketing, Email Performance Reports, Social Media, Web Analytics, A/B/N Split Testing, Create Auto Response.
RUN Powered by ADP: Employee Self-Service, Payroll, Data Analysis Tools, Attendance Management, Check Fraud Monitoring.
Target customer size
Pinpointe is specifically targeted at companies that rely on a stable income base from the online market. The software is a most viable product for small and medium businesses with backgrounds in a variety of industries.