Shlomi Lavi /
Mar 07, 2023
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Bottom Line: Which is Better - Pipedrive or Pardot ?
Pardot is more expensive to implement (TCO) than Pipedrive, and Pipedrive is rated higher (99/100) than Pardot (88/100). Pardot offers users more features (15) than Pipedrive (4).
Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Pipedrive Vs. Pardot
Pipedrive: Pipedrive's roots are in direct sales. As sales managers and trainers, two of the co-founders experienced an increasing amount of pain with CRM software. There simply was no good solution for managing the company's sales pipeline.
So in 2010 they teamed up with talented developers to create Pipedrive, a simple and yet powerful tool for managin...
Pardot: Pardot LLC, is a maker of pardot, the fastest growing marketing automation solution for SMBs. Powerful lead nurturing, lead scoring, and analytics.The things that Pardot is enabling people to do today, are the things that we dreamed about 20 or 30 years ago as marketers – we always wanted to segment better, produce better content, close more deals...
Who is more expensive? Pipedrive or Pardot Marketing Automation?
The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Pipedrive and Pardot Marketing Automation.
Pipedrive price starts at $9.90 per user/month , On a scale between 1 to 10 Pipedrive is rated 2, which is much lower than the average cost of CRM software. Pardot Marketing Automation price starts at $1,250 per month , When comparing Pardot Marketing Automation to its competitors, the software is rated 10 - much higher than the average CRM software cost.
Bottom line: Pardot Marketing Automation is more expensive than Pipedrive.
Which software includes more/better features?
We've compared Pipedrive Vs. Pardot based on some of the most important and required CRM features.
Pipedrive: Customer Service, Marketing Automation, Sales Automation, Collaboration Center .
Pardot Marketing Automation: Campaign Management, Lead Management, Marketing Automation, Email Marketing, Email Performance Reports.
Target customer size
Pipedrive is finest for freelancers, mid-size organizations, not for earnings organizations and also local business. Pardot Marketing Automation is focused on the sales and marketing teams.