Compare Pipedrive and Spark by Marketo - Mar 2023

Shlomi LaviShlomi Lavi / Mar 07, 2023

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Bottom Line: Which is Better - Pipedrive or Spark by Marketo?

Spark by Marketo is more expensive to implement (TCO) than Pipedrive, and Pipedrive is rated higher (99/100) than Spark by Marketo (89/100). Spark by Marketo offers users more features (17) than Pipedrive (4).

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Pipedrive Vs. Marketo

Pipedrive: Pipedrive's roots are in direct sales. As sales managers and trainers, two of the co-founders experienced an increasing amount of pain with CRM software. There simply was no good solution for managing the company's sales pipeline. So in 2010 they teamed up with talented developers to create Pipedrive, a simple and yet powerful tool for managin...

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who is more expensive? Pipedrive or Spark by Marketo?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Pipedrive and Spark by Marketo.

Pipedrive price starts at $9.90 per user/month , On a scale between 1 to 10 Pipedrive is rated 2, which is much lower than the average cost of CRM software. Spark by Marketo price starts at $895 per month , When comparing Spark by Marketo to its competitors, the software is rated 8 - higher than the average CRM software cost.

Bottom line: Spark by Marketo is more expensive than Pipedrive.

Which software includes more/better features?

We've compared Pipedrive Vs. Spark by Marketo based on some of the most important and required CRM features.

Pipedrive: Customer Service, Marketing Automation, Sales Automation, Collaboration Center .

Spark by Marketo: Campaign Management, Customer Service, Email Marketing, Lead Management, Marketing Automation.

Target customer size

Pipedrive is finest for freelancers, mid-size organizations, not for earnings organizations and also local business. Spark by Marketo is specially designed for small businesses that are looking for a solution to automate their marketing processes.



Pipedrive

ITQlick rating
(4.6/5)

starts at $9.90 per user/month

Pipedrive is sales pipeline management software for small demanding teams. It is simple to use yet very powerful. Pipedrive CRM is able to organise leads in a way that users can have great overview of sales at ...

Categories: Casino CRM, Channel Management, Customer Relationship Management, Customer Loyalty.

Spark by Marketo

ITQlick rating
(4.2/5)

starts at $895 per month

Spark by Marketo is a marketing automation solution to help users secure customers faster by automating marketing campaigns. Users can execute better campaigns using the flexibility and power of this software a...

Categories: Complaint Management, Customer Relationship Management, Customer Loyalty, Lead Generation, Mac CRM.

Compare specifications

Compare features

Pipedrive: 4 Features

Customer Service
Marketing Automation
Sales Automation
Collaboration Center

Spark by Marketo: 17 Features

Campaign Management
Customer Service
Email Marketing
Lead Management
Marketing Automation
Sales Automation
Social Media
Campaign Management
Email Marketing
Email Performance Reports
Lead Management
Lead Tracking
Marketing Automation
Sales and CRM Integration
Social Media
Web Analytics
Collaboration Center
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Pipedrive
ITQlick rating
4.6/5
Score
99/100
Pricing
2/10
License pricing
$9.90 per user/month
Functionality
19
Compare
Spark by...
ITQlick rating
4.2/5
Score
89/100
Pricing
8/10
License pricing
$895 per month
Functionality
30
Salesfor...
ITQlick rating
4.4/5
Score
98/100
Pricing
3/10
License pricing
$25 per user/month
Functionality
28
Zoho CRM
ITQlick rating
4.2/5
Score
98/100
Pricing
2/10
License pricing
$14 per user/month
Functionality
36
Nimble
ITQlick rating
2.8/5
Score
97/100
Pricing
2/10
License pricing
$19 per user/month
Functionality
31
Review

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.