Shlomi Lavi /
Mar 07, 2023
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Bottom Line: Which is Better - Pipedrive or Spark by Marketo?
Spark by Marketo is more expensive to implement (TCO) than Pipedrive, and Pipedrive is rated higher (99/100) than Spark by Marketo (89/100). Spark by Marketo offers users more features (17) than Pipedrive (4).
Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Pipedrive Vs. Marketo
Pipedrive: Pipedrive's roots are in direct sales. As sales managers and trainers, two of the co-founders experienced an increasing amount of pain with CRM software. There simply was no good solution for managing the company's sales pipeline.
So in 2010 they teamed up with talented developers to create Pipedrive, a simple and yet powerful tool for managin...
Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...
Who is more expensive? Pipedrive or Spark by Marketo?
The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Pipedrive and Spark by Marketo.
Pipedrive price starts at $9.90 per user/month , On a scale between 1 to 10 Pipedrive is rated 2, which is much lower than the average cost of CRM software. Spark by Marketo price starts at $895 per month , When comparing Spark by Marketo to its competitors, the software is rated 8 - higher than the average CRM software cost.
Bottom line: Spark by Marketo is more expensive than Pipedrive.
Which software includes more/better features?
We've compared Pipedrive Vs. Spark by Marketo based on some of the most important and required CRM features.
Pipedrive: Customer Service, Marketing Automation, Sales Automation, Collaboration Center .
Spark by Marketo: Campaign Management, Customer Service, Email Marketing, Lead Management, Marketing Automation.
Target customer size
Pipedrive is finest for freelancers, mid-size organizations, not for earnings organizations and also local business. Spark by Marketo is specially designed for small businesses that are looking for a solution to automate their marketing processes.