Compare Property Matrix and Aprimo - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - Property Matrix or Aprimo?

Aprimo is more expensive to implement (TCO) than Property Matrix, and Aprimo is rated higher (88/100) than Property Matrix (80/100). Property Matrix offers users more features (5) than Aprimo (3).

Looking for the right Property Management - Rental Property solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Property Matrix Vs. Aprimo

Property Matrix: From top to bottom, Property Matrix is made of innovators who are devoted to continued development. We pride ourselves on working with only the best, so that you receive nothing less than the best. We are a team dedicated to making life easier for our customers, and we are always working on new features and solutions based on your feedback. We b...

Aprimo: Aprimo® understands the radical shifts in marketing. After all, we’re marketing professionals too. We provide modular, easily configurable integrated marketing software to move your programs forward at your pace. What’s more, our insights and expertise keep you on top of marketing’s changing landscape.

Who is more expensive? Property Matrix or Aprimo Integrated Marketing Management?

The real total cost of ownership (TCO) of Property Management - Rental Property software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Property Matrix and Aprimo Integrated Marketing Management.

Property Matrix price starts at $450 per month , On a scale between 1 to 10 Property Matrix is rated 2, which is much lower than the average cost of Property Management - Rental Property software. Aprimo Integrated Marketing Management accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Property Matrix is rated 2, which is much lower than the average cost of Property Management - Rental Property software.

Bottom line: Aprimo Integrated Marketing Management is more expensive than Property Matrix.

Which software includes more/better features?

We've compared Property Matrix Vs. Aprimo based on some of the most important and required Property Management - Rental Property features.

Property Matrix: Billing & Invoicing, Property Management, Expense Management, CMMS, Contact Management.

Aprimo Integrated Marketing Management: Campaign Management, Email Marketing, Lead Management.

Target customer size

The software is a viable product for businesses of all sizes. The software is a viable product for businesses of all sizes and a wide range of types.