Compare Radian6 and Marketo Lead - Jul 2022

Shlomi Lavi

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - Radian6 or Marketo Lead?

Marketo Lead is more expensive to implement (TCO) than Radian6, and Radian6 is rated higher (92/100) than Marketo Lead (87/100). Marketo Lead offers users more features (12) than Radian6 (5).

Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Salesforce.com Vs. Marketo

Salesforce.com: Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena". It was ranked number 27 in Fortune's 100 Best Companies to Work For in ...

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who is more expensive? Radian6 or Marketo Lead Management?

The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Radian6 and Marketo Lead Management.

Radian6 price starts at $1,000 per organization/month , On a scale between 1 to 10 Radian6 is rated 4, which is lower than the average cost of Social Media Management software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average Social Media Management software cost.

Bottom line: Marketo Lead Management is more expensive than Radian6.

Which software includes more/better features?

We've compared Radian6 Vs. Marketo Lead based on some of the most important and required Social Media Management features.

Radian6: Business Content Sharing, Publishing Social Content, Social Analytics, Social Customer Care, Social Sales.

Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.

Target customer size

Radian6 is proves to be an efficient tool for all business organizations. Marketo Lead Management is specifically designed for small and midsize companies.