Compare Real Magnet and ADP RUN - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Real Magnet or ADP RUN?

Real Magnet is more expensive to implement (TCO) than ADP RUN, and ADP RUN is rated higher (94/100) than Real Magnet (77/100). Both tools offer the same amount of features.

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Real Magnet Vs. ADP

Real Magnet: Real Magnet is a leading marketing automation platform that helps businesses attract, engage and deliver better email, marketing, social and mobile campaigns. Real Magnet simplifies marketing automation with its intuitive design, seamless integration with leading CRMs and dedicated consultative team that ensures smarter engagement.

ADP: Automatic Data Processing, Inc. (Nasdaq: ADP), with more than $10 billion in revenues and approximately 600,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging over 60 years of experience, ADP offers a wide range of human resource, payroll, tax and benefits administration solutions from a single sou...

Who is more expensive? Real Magnet or RUN Powered by ADP?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Real Magnet and RUN Powered by ADP.

Real Magnet price starts at $199 per month , On a scale between 1 to 10 Real Magnet is rated 10, which is much higher than the average cost of Marketing Automation software. RUN Powered by ADP price starts at $59 per employee/month + $4 per employee , When comparing RUN Powered by ADP to its competitors, the software is rated 2 - much lower than the average Marketing Automation software cost.

Bottom line: Real Magnet is more expensive than RUN Powered by ADP.

Which software includes more/better features?

We've compared Real Magnet Vs. ADP RUN based on some of the most important and required Marketing Automation features.

Real Magnet: Data Analysis Tools, Image Library, WYSIWYG Email Editor, Email Marketing, Email.

RUN Powered by ADP: Employee Self-Service, Payroll, Data Analysis Tools, Attendance Management, Check Fraud Monitoring.

Target customer size

Real Magnet's typical customers include: Small, medium and large size businesses, The software is a most viable product for small and medium businesses with backgrounds in a variety of industries.