Shlomi Lavi /
Feb 04, 2022
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Bottom Line: Which is Better - RedCappi or Amobee?
Amobee is more expensive to implement (TCO) than RedCappi, and RedCappi is rated higher (79/100) than Amobee (62/100). RedCappi offers users more features (5) than Amobee (0). There is a clear winner in this case and it is RedCappi!
Looking for the right Campaign Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
RedCappi Vs. Amobee
RedCappi: Learn how easy it is to boost your business with our email marketing software today.
Amobee: Amobee is a global marketing technology company that provides data driven cross channel digital advertising solutions for agencies, brands and publishers. We serve key marketing channels -- display, video, email and social -- across all devices, and among a select group of companies globally with ads API integration for Facebook, Twitter, Instagram...
Who is more expensive? RedCappi or Amobee?
The real total cost of ownership (TCO) of Campaign Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for RedCappi and Amobee.
RedCappi price starts at $10 per month , On a scale between 1 to 10 RedCappi is rated 4, which is lower than the average cost of Campaign Management software. Amobee accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 RedCappi is rated 4, which is lower than the average cost of Campaign Management software.
Bottom line: Amobee is more expensive than RedCappi.
Which software includes more/better features?
We've compared RedCappi Vs. Amobee based on some of the most important and required Campaign Management features.
RedCappi: Lead Management, Campaign Management, Email Marketing, Email Triggers, Event Triggered Email.
Amobee: We are still working to collect the list of features for Amobee.
Target customer size
RedCappi's typical customers include: Small, medium and large size businesses, and Amobee's target customer size include: SMBs.