Shlomi Lavi /
Mar 10, 2022
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Bottom Line: Which is Better - RedCappi or The Trade Desk?
The Trade Desk is more expensive to implement (TCO) than RedCappi, and RedCappi is rated higher (79/100) than The Trade Desk (76/100). RedCappi offers users more features (5) than The Trade Desk (0). There is a clear winner in this case and it is RedCappi!
Looking for the right Campaign Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
RedCappi Vs. The Trade Desk
RedCappi: Learn how easy it is to boost your business with our email marketing software today.
The Trade Desk: The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, and video advertising campaigns.
Who is more expensive? RedCappi or The Trade Desk?
The real total cost of ownership (TCO) of Campaign Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for RedCappi and The Trade Desk.
RedCappi price starts at $10 per month , On a scale between 1 to 10 RedCappi is rated 4, which is lower than the average cost of Campaign Management software. The Trade Desk accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 RedCappi is rated 4, which is lower than the average cost of Campaign Management software.
Bottom line: RedCappi cost is around the same cost of The Trade Desk.
Which software includes more/better features?
We've compared RedCappi Vs. The Trade Desk based on some of the most important and required Campaign Management features.
RedCappi: Lead Management, Campaign Management, Email Marketing, Email Triggers, Event Triggered Email.
The Trade Desk: We are still working to collect the list of features for The Trade Desk.
Target customer size
RedCappi's typical customers include: Small, medium and large size businesses, and The Trade Desk's target customer size include: Small, medium and large size businesses.