Compare Relationship Marketing and Customer Thermometer - Nov 2022

Shlomi Lavi

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Bottom Line: Which is Better - Relationship Marketing or Customer Thermometer?

Relationship Marketing is more expensive to implement (TCO) than Customer Thermometer, and Customer Thermometer is rated higher (97/100) than Relationship Marketing (62/100). Customer Thermometer offers users more features (7) than Relationship Marketing (3). There is a clear winner in this case and it is Customer Thermometer!

Looking for the right Customer Service solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Ephiphony, Inc. Vs. Customer Thermometer

Ephiphony, Inc.: Epiphany, Inc. is a company that specializes in the development and implementation of creative branding and marketing programs for clients in luxury and philanthropy. We find our bliss in the combination of these two passions, creating strategic initiatives for luxury products and services that target the ultra-affluent consumer and causes that con...

Customer Thermometer: Before starting Customer Thermometer, we ran our own marketing agencies. Between us, we had over 100 clients; most were Fortune 500 and FTSE 350 companies. We experienced the same problem. Once you get beyond about 20 staff it is impossible to handle the customers yourself. And that’s a really good thing. You need to go and hire bright, enthu...

Who is more expensive? Relationship Marketing or Customer Thermometer?

The real total cost of ownership (TCO) of Customer Service software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Relationship Marketing and Customer Thermometer.

Relationship Marketing accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Relationship Marketing is rated 6, which is similar to the average cost of Customer Service software. Customer Thermometer price starts at $29 per month , When comparing Customer Thermometer to its competitors, the software is rated 4 - lower than the average Customer Service software cost.

Bottom line: Relationship Marketing is more expensive than Customer Thermometer.

Which software includes more/better features?

We've compared Relationship Marketing Vs. Customer Thermometer based on some of the most important and required Customer Service features.

Relationship Marketing: Data Import/Export, Basic Reports, Online Customer Support.

Customer Thermometer: Contact Management, Customer Database, Customer Service, Customer Support Tracking, Sales Reports.

Target customer size

The software has been used by small and medium businesses as well as large multi-national organizations. Customer Thermometer is ideal for different companies, big or small.