Compare Reputation.com and Marketo Lead - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Reputation.com or Marketo Lead?

Marketo Lead is more expensive to implement (TCO) than Reputation.com, and Marketo Lead is rated higher (87/100) than Reputation.com (51/100). Marketo Lead offers users more features (12) than Reputation.com (0).

Looking for the right Reputation Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Reputation.com Vs. Marketo

Reputation.com: Reputation.com launched in 2006 with the belief that individuals, businesses and large-scale enterprises should be empowered to protect their privacy and ensure their online reputations reflect accurate, current and balanced information. Our team pioneered the first solutions for online privacy control and digital identity management - and we cont...

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who is more expensive? Reputation.com or Marketo Lead Management?

The real total cost of ownership (TCO) of Reputation Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Reputation.com and Marketo Lead Management.

Reputation.com price starts at $99 per year , On a scale between 1 to 10 Reputation.com is rated 2, which is much lower than the average cost of Reputation Management software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average Reputation Management software cost.

Bottom line: Marketo Lead Management is more expensive than Reputation.com.

Which software includes more/better features?

We've compared Reputation.com Vs. Marketo Lead based on some of the most important and required Reputation Management features.

Reputation.com: We are still working to collect the list of features for Reputation.com.

Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.

Target customer size

Reputation.com's typical customers include: Small, medium and large size businesses, Marketo Lead Management is specifically designed for small and midsize companies.