Compare Resource Guru and Aprimo - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Resource Guru or Aprimo?

Aprimo is more expensive to implement (TCO) than Resource Guru, and Aprimo is rated higher (88/100) than Resource Guru (81/100). Resource Guru offers users more features (5) than Aprimo (3).

Looking for the right Booking and scheduling solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Resource Guru Vs. Aprimo

Resource Guru: Resource Guru helps companies become more efficient and more profitable. It’s getting a great response from the creative agency world and beyond.Resource Guru was founded by Andrew Rogoff and Percy Stilwell in 2011. We'd spent years using clunky old spreadsheets for resource scheduling and we knew there had to be a better way. When we couldn't fi...

Aprimo: Aprimo® understands the radical shifts in marketing. After all, we’re marketing professionals too. We provide modular, easily configurable integrated marketing software to move your programs forward at your pace. What’s more, our insights and expertise keep you on top of marketing’s changing landscape.

Who is more expensive? Resource Guru or Aprimo Integrated Marketing Management?

The real total cost of ownership (TCO) of Booking and scheduling software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Resource Guru and Aprimo Integrated Marketing Management.

Resource Guru price starts at $2.50 per person/month , On a scale between 1 to 10 Resource Guru is rated 2, which is much lower than the average cost of Booking and scheduling software. Aprimo Integrated Marketing Management accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Resource Guru is rated 2, which is much lower than the average cost of Booking and scheduling software.

Bottom line: Aprimo Integrated Marketing Management is more expensive than Resource Guru.

Which software includes more/better features?

We've compared Resource Guru Vs. Aprimo based on some of the most important and required Booking and scheduling features.

Resource Guru: Basic Reports, Data Import/Export, Online Customer Support, Budget & Expense Management, Resource Management.

Aprimo Integrated Marketing Management: Campaign Management, Email Marketing, Lead Management.

Target customer size

Customers of the software include businesses of all sizes and there is also no restriction on industrial affiliation. The software is a viable product for businesses of all sizes and a wide range of types.