Compare Oracle Service Cloud and Acxiom - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - Oracle Service Cloud or Acxiom?

Oracle Service Cloud is more expensive to implement (TCO) than Acxiom, and Acxiom is rated higher (85/100) than Oracle Service Cloud (83/100). Both tools offer the same amount of features.

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Oracle Corporation Vs. Acxiom

Oracle Corporation: Oracle Corporation is a computer technology corporation that specializes in developing and marketing computer hardware systems and enterprise software products – particularly database management systems. Employing approximately 113,644 people worldwide as of 30 June 2012,it has enlarged its share of the software market through organic growth and th...

Acxiom : Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. Known worldwide for our marketing database and consumer data technologies, we power marketing insight for 47 of the Fortune 100 brands. Today we enable more than a trillion data transactions each we...

Who is more expensive? Oracle Service Cloud or Acxiom?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Oracle Service Cloud and Acxiom.

Oracle Service Cloud accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 RightNow CX is rated 10, which is much higher than the average cost of CRM software. Acxiom accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 RightNow CX is rated 10, which is much higher than the average cost of CRM software.

Bottom line: Oracle Service Cloud is more expensive than Acxiom.

Which software includes more/better features?

We've compared Oracle Service Cloud Vs. Acxiom based on some of the most important and required CRM features.

Oracle Service Cloud: Customer Service, Marketing Automation, Sales Automation.

Acxiom: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

The software is a viable product for all business sizes and in a wide range of industries. The software is a useful product for businesses of all sizes and a wide range of types.