Shlomi Lavi /
Jan 25, 2023
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Bottom Line: Which is Better - Salesforce Marketing Cloud or Act-On?
Salesforce Marketing Cloud is more expensive to implement (TCO) than Act-On, and Act-On is rated higher (89/100) than Salesforce Marketing Cloud (85/100). Act-On offers users more features (16) than Salesforce Marketing Cloud (5). There is a clear winner in this case and it is Act-On!
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Salesforce.com Vs. Act-On
Salesforce.com:
Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena". It was ranked number 27 in Fortune's 100 Best Companies to Work For in ...
Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.
Who is more expensive? Salesforce Marketing Cloud or Act-On?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Salesforce Marketing Cloud and Act-On.
Salesforce Marketing Cloud price starts at $1,250 per month , On a scale between 1 to 10 Salesforce Marketing Cloud is rated 10, which is much higher than the average cost of Email Marketing software. Act-On price starts at $900 per month , When comparing Act-On to its competitors, the software is rated 8 - higher than the average Email Marketing software cost.
Bottom line: Salesforce Marketing Cloud is more expensive than Act-On.
Which software includes more/better features?
We've compared Salesforce Marketing Cloud Vs. Act-On based on some of the most important and required Email Marketing features.
Salesforce Marketing Cloud: Data Analysis Tools, Email Marketing, Social Media, Image Library, Social Media Integration.
Act-On: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation.
Target customer size
The software is a useful solution for businesses of all sizes and a wide range of types. Act-On is specifically designed for small companies.