Compare Salesforce Marketing Cloud and Act-On - Jan 2023

Shlomi LaviShlomi Lavi / Jan 25, 2023

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - Salesforce Marketing Cloud or Act-On?

Salesforce Marketing Cloud is more expensive to implement (TCO) than Act-On, and Act-On is rated higher (89/100) than Salesforce Marketing Cloud (85/100). Act-On offers users more features (16) than Salesforce Marketing Cloud (5). There is a clear winner in this case and it is Act-On!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Salesforce.com Vs. Act-On

Salesforce.com: Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena". It was ranked number 27 in Fortune's 100 Best Companies to Work For in ...

Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Who is more expensive? Salesforce Marketing Cloud or Act-On?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Salesforce Marketing Cloud and Act-On.

Salesforce Marketing Cloud price starts at $1,250 per month , On a scale between 1 to 10 Salesforce Marketing Cloud is rated 10, which is much higher than the average cost of Email Marketing software. Act-On price starts at $900 per month , When comparing Act-On to its competitors, the software is rated 8 - higher than the average Email Marketing software cost.

Bottom line: Salesforce Marketing Cloud is more expensive than Act-On.

Which software includes more/better features?

We've compared Salesforce Marketing Cloud Vs. Act-On based on some of the most important and required Email Marketing features.

Salesforce Marketing Cloud: Data Analysis Tools, Email Marketing, Social Media, Image Library, Social Media Integration.

Act-On: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation.

Target customer size

The software is a useful solution for businesses of all sizes and a wide range of types. Act-On is specifically designed for small companies.

Salesforce Marketing Cloud

ITQlick rating
(4.1/5)

starts at $1,250 per month

Salesforce Marketing Cloud is a web based marketing management solution for businesses of all sizes. It offers such services as bounce tracking, mailing list management, survey management, and others. The softw...

Categories: Data mining, Document Management, CRM, Call Center.

Act-On

ITQlick rating
(4.3/5)

starts at $900 per month

Act-On is a cloud-based marketing automation software solution that is geared towards aiding companies, as well as marketers, streamline their marketing processes and projects.

Categories: Data Analysis Tools, Customer Relationship Management, Lead Generation, Mac CRM, Online CRM.

Compare specifications

Compare features

Salesforce Marketing Cloud: 5 Features

Data Analysis Tools
Email Marketing
Social Media
Image Library
Social Media Integration

Act-On: 16 Features

Case Management
Customer Support Tracking
Email Marketing
Lead Management
Sales Automation
Sales Reports
Social Media
Campaign Management
Campaign Performance Reports
Email Marketing
Email Performance Reports
Lead Management
Lead Tracking
Marketing Automation
Sales and CRM Integration
Social Media
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Salesfor...
ITQlick rating
4.1/5
Score
85/100
Pricing
10/10
License pricing
$1,250 per month
Functionality
18
Compare
Act-On
ITQlick rating
4.3/5
Score
89/100
Pricing
8/10
License pricing
$900 per month
Functionality
27
Review
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6

Auditor - Shlomi Lavi

Website Linkedin profile Facebook Twitter

Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.