Compare Salesforce Marketing Cloud and Active Campaign - Mar 2023
Compare Pricing
Shlomi Lavi / Mar 07, 2023We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .
Bottom Line: Which is Better - Salesforce Marketing Cloud or Active Campaign?
Salesforce Marketing Cloud is more expensive to implement (TCO) than Active Campaign, and Salesforce Marketing Cloud is rated higher (85/100) than Active Campaign (83/100). Active Campaign offers users more features (11) than Salesforce Marketing Cloud (5).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Salesforce.com Vs. Active Campaign
Salesforce.com: Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena". It was ranked number 27 in Fortune's 100 Best Companies to Work For in ...
Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.
Who is more expensive? Salesforce Marketing Cloud or Active Campaign?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Salesforce Marketing Cloud and Active Campaign.
Salesforce Marketing Cloud price starts at $1,250 per month , On a scale between 1 to 10 Salesforce Marketing Cloud is rated 10, which is much higher than the average cost of Email Marketing software. Active Campaign price starts at $39 per month , When comparing Active Campaign to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.
Bottom line: Salesforce Marketing Cloud is more expensive than Active Campaign.
Which software includes more/better features?
We've compared Salesforce Marketing Cloud Vs. Active Campaign based on some of the most important and required Email Marketing features.
Salesforce Marketing Cloud: Data Analysis Tools, Email Marketing, Social Media, Image Library, Social Media Integration.
Active Campaign: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management.
Target customer size
The software is a useful solution for businesses of all sizes and a wide range of types. Small business users will find that personalized emails add a special note for each of your new leads.
Active Campaign
starts at $39 per month
ActiveCampaign is an email marketing and CRM software built for all business sizes and types. It has A/B testing, campaign analysis, content management, customizable branding, reporting and statistics, and tagg...
PriceDemoCompare specifications
Salesforce Marketing Cloud Specifications
| ITQlick Score: | 85/100 |
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| Pricing: | 10/10 - high cost |
| Category: | Email Marketing -> Salesforce Marketing Cloud review |
| Company: | Salesforce.com |
| Pricing: | starts at $1,250 per month |
| Typical customers: | Small, medium and large size businesses |
| Platforms: | Cloud |
| Links: | Salesforce Marketing Cloud review, Salesforce Marketing Cloud pricing, Salesforce Marketing Cloud alternatives |
Active Campaign Specifications
| ITQlick Score: | 83/100 |
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| ITQlick Rating: |
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| Pricing: | 4/10 - average cost |
| Category: | Email Marketing -> Active Campaign review |
| Company: | Active Campaign |
| Pricing: | starts at $39 per month |
| Typical customers: | SMBs |
| Platforms: | Cloud |
| Links: | Active Campaign review, Active Campaign pricing, Active Campaign alternatives |
Compare features
Salesforce Marketing Cloud: 5 Features
Active Campaign: 11 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.