Compare Salesforce Marketing Cloud and Campaign Monitor - Jan 2023

Shlomi Lavi

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Bottom Line: Which is Better - Salesforce Marketing Cloud or Campaign Monitor?

Salesforce Marketing Cloud is more expensive to implement (TCO) than Campaign Monitor, and Campaign Monitor is rated higher (91/100) than Salesforce Marketing Cloud (85/100). Both tools offer the same amount of features.

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Salesforce.com Vs. Campaign Monitor

Salesforce.com: Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena". It was ranked number 27 in Fortune's 100 Best Companies to Work For in ...

Campaign Monitor: We're everything a designer needs to send email marketing campaigns for themselves and their clients. 'Like' us to find out how to make your email campaigns more beautiful and responsive! Help web designers grow their businesses by offering email newsletters as an extra service. Campaign Monitor is a tool for web designers. Use Campaign Monitor t...

Who is more expensive? Salesforce Marketing Cloud or Campaign Monitor?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Salesforce Marketing Cloud and Campaign Monitor.

Salesforce Marketing Cloud price starts at $1,250 per month , On a scale between 1 to 10 Salesforce Marketing Cloud is rated 10, which is much higher than the average cost of Email Marketing software. Campaign Monitor price starts at $9 per month , When comparing Campaign Monitor to its competitors, the software is rated 6 - similar to the average Email Marketing software cost.

Bottom line: Salesforce Marketing Cloud is more expensive than Campaign Monitor.

Which software includes more/better features?

We've compared Salesforce Marketing Cloud Vs. Campaign Monitor based on some of the most important and required Email Marketing features.

Salesforce Marketing Cloud: Data Analysis Tools, Email Marketing, Social Media, Image Library, Social Media Integration.

Campaign Monitor: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.

Target customer size

The software is a useful solution for businesses of all sizes and a wide range of types. The software is best for small and medium business as well as large enterprises.