Compare Salesforce Marketing Cloud and Emarsys - Jan 2023

Shlomi Lavi

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Bottom Line: Which is Better - Salesforce Marketing Cloud or Emarsys?

Salesforce Marketing Cloud is more expensive to implement (TCO) than Emarsys, and Emarsys is rated higher (91/100) than Salesforce Marketing Cloud (85/100). Salesforce Marketing Cloud offers users more features (5) than Emarsys (0).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Salesforce.com Vs. Emarsys

Salesforce.com: Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena". It was ranked number 27 in Fortune's 100 Best Companies to Work For in ...

Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue. Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens...

Who is more expensive? Salesforce Marketing Cloud or Emarsys?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Salesforce Marketing Cloud and Emarsys.

Salesforce Marketing Cloud price starts at $1,250 per month , On a scale between 1 to 10 Salesforce Marketing Cloud is rated 10, which is much higher than the average cost of Email Marketing software. Emarsys price starts at $335 per month , When comparing Emarsys to its competitors, the software is rated 6 - similar to the average Email Marketing software cost.

Bottom line: Salesforce Marketing Cloud is more expensive than Emarsys.

Which software includes more/better features?

We've compared Salesforce Marketing Cloud Vs. Emarsys based on some of the most important and required Email Marketing features.

Salesforce Marketing Cloud: Data Analysis Tools, Email Marketing, Social Media, Image Library, Social Media Integration.

Emarsys: We are still working to collect the list of features for Emarsys.

Target customer size

The software is a useful solution for businesses of all sizes and a wide range of types. and Emarsys's target customer size include: Small, medium and large size businesses.