Compare Salesforce Marketing Cloud and Zoho Campaigns - Jan 2023

Shlomi LaviShlomi Lavi / Jan 25, 2023

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - Salesforce Marketing Cloud or Zoho Campaigns?

Salesforce Marketing Cloud is more expensive to implement (TCO) than Zoho Campaigns, and Zoho Campaigns is rated higher (86/100) than Salesforce Marketing Cloud (85/100). Zoho Campaigns offers users more features (12) than Salesforce Marketing Cloud (5). There is a clear winner in this case and it is Zoho Campaigns!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Salesforce.com Vs. Zoho

Salesforce.com: Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena". It was ranked number 27 in Fortune's 100 Best Companies to Work For in ...

Zoho: Zoho.com offers a comprehensive suite of award-winning online business, productivity & collaboration applications. Customers use Zoho Applications to run their business processes, manage their information and be more productive while at the office or on the go, without having to worry about expensive or outdated hardware or software. To date, Zoho...

Who is more expensive? Salesforce Marketing Cloud or Zoho Campaigns?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Salesforce Marketing Cloud and Zoho Campaigns.

Salesforce Marketing Cloud price starts at $1,250 per month , On a scale between 1 to 10 Salesforce Marketing Cloud is rated 10, which is much higher than the average cost of Email Marketing software. Zoho Campaigns price starts at $3 per month , When comparing Zoho Campaigns to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.

Bottom line: Salesforce Marketing Cloud is more expensive than Zoho Campaigns.

Which software includes more/better features?

We've compared Salesforce Marketing Cloud Vs. Zoho Campaigns based on some of the most important and required Email Marketing features.

Salesforce Marketing Cloud: Data Analysis Tools, Email Marketing, Social Media, Image Library, Social Media Integration.

Zoho Campaigns: Billing/Invoicing, Contact History, Contact Management, Contact Scheduler, Customer Database.

Target customer size

The software is a useful solution for businesses of all sizes and a wide range of types. Zoho Campaigns is an ideal asset for any customer based business that incorporates email campaigns.

Salesforce Marketing Cloud

ITQlick rating
(4.1/5)

starts at $1,250 per month

Salesforce Marketing Cloud is a web based marketing management solution for businesses of all sizes. It offers such services as bounce tracking, mailing list management, survey management, and others. The softw...

Categories: Data mining, Document Management, CRM, Call Center.

Zoho Campaigns

ITQlick rating
(4.2/5)

starts at $3 per month

Zoho Campaigns is a CRM and e-mail marketing software for small to large companies. It has features such as social statistics, link tracking, ready-made newsletter templates, and A/B test campaigns which can bo...

Categories: Communications, VoIP, Marketing, Campaign Management, Email Marketing.

Compare specifications

Compare features

Salesforce Marketing Cloud: 5 Features

Data Analysis Tools
Email Marketing
Social Media
Image Library
Social Media Integration

Zoho Campaigns: 12 Features

Billing/Invoicing
Contact History
Contact Management
Contact Scheduler
Customer Database
Email Marketing
Email Performance Reports
Email Triggers
Marketing Automation
Sales and CRM Integration
Social Media
Step/Decision Rule Definition
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Salesfor...
ITQlick rating
4.1/5
Score
85/100
Pricing
10/10
License pricing
$1,250 per month
Functionality
18
Compare
Zoho Cam...
ITQlick rating
4.2/5
Score
86/100
Pricing
2/10
License pricing
$3 per month
Functionality
20
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6

Auditor - Shlomi Lavi

Website Linkedin profile Facebook Twitter

Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.