Compare Salesforce CRM and Acxiom - Apr 2024
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Bottom Line: Which is Better - Salesforce CRM or Acxiom?
Acxiom is more expensive to implement (TCO) than Salesforce CRM, and Salesforce CRM is rated higher (98/100) than Acxiom (85/100). Salesforce CRM offers users more features (21) than Acxiom (3). There is a clear winner in this case and it is Salesforce CRM!
Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Salesforce.com Vs. Acxiom
Salesforce.com: Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena". It was ranked number 27 in Fortune's 100 Best Companies to Work For in ...
Acxiom : Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. Known worldwide for our marketing database and consumer data technologies, we power marketing insight for 47 of the Fortune 100 brands. Today we enable more than a trillion data transactions each we...
Who is more expensive? Salesforce CRM or Acxiom?
The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Salesforce CRM and Acxiom.
Salesforce CRM price starts at $25 per user/month , On a scale between 1 to 10 Salesforce is rated 2, which is much lower than the average cost of CRM software. Acxiom accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Salesforce is rated 2, which is much lower than the average cost of CRM software.
Bottom line: Acxiom is more expensive than Salesforce CRM.
Which software includes more/better features?
We've compared Salesforce CRM Vs. Acxiom based on some of the most important and required CRM features.
Salesforce CRM: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Dashboard, Campaign Management, Case Management, Contact Management, Customer Database, Customer Self Service Portal, Customer Service, Customer Support Tracking.
Acxiom: Data Import/Export, Basic Reports, Online Customer Support.
Target customer size
Salesforce is optimal for people as well as companies. The software is a useful product for businesses of all sizes and a wide range of types.
Acxiom
Acxiom Mainframe Services is a package of IT asset management solution for businesses of all sizes. It offers such capabilities as talent management, cost management, remote management, and others. The s...
Compare PricingCompare specifications
Salesforce CRM Specifications
ITQlick Score: | 98/100 |
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ITQlick Rating: |
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Pricing: | 2/10 - low cost |
Category: | CRM -> Salesforce CRM review |
Company: | Salesforce.com |
Pricing: | starts at $25 per user/month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Cloud |
Links: | Salesforce CRM review, Salesforce CRM pricing, Salesforce CRM alternatives |
Acxiom Specifications
ITQlick Score: | 85/100 |
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ITQlick Rating: |
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Pricing: | 6/10 - average cost |
Category: | CRM -> Acxiom review |
Company: | Acxiom |
Typical customers: | Start up, Small business, Medium business, Large business |
Platforms: | Desktop, Cloud |
Links: | Acxiom review, Acxiom pricing, Acxiom alternatives |
Compare features
Salesforce CRM: 21 Features
Acxiom: 3 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.