Compare Salesforce CRM and Spark by Marketo - Dec 2022

Shlomi LaviShlomi Lavi / Dec 29, 2022

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Bottom Line: Which is Better - Salesforce CRM or Spark by Marketo?

Spark by Marketo is more expensive to implement (TCO) than Salesforce CRM, and Salesforce CRM is rated higher (98/100) than Spark by Marketo (89/100). Salesforce CRM offers users more features (21) than Spark by Marketo (17). There is a clear winner in this case and it is Salesforce CRM!

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Salesforce.com Vs. Marketo

Salesforce.com: Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena". It was ranked number 27 in Fortune's 100 Best Companies to Work For in ...

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who is more expensive? Salesforce CRM or Spark by Marketo?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Salesforce CRM and Spark by Marketo.

Salesforce CRM price starts at $25 per user/month , On a scale between 1 to 10 Salesforce is rated 2, which is much lower than the average cost of CRM software. Spark by Marketo price starts at $895 per month , When comparing Spark by Marketo to its competitors, the software is rated 8 - higher than the average CRM software cost.

Bottom line: Spark by Marketo is more expensive than Salesforce CRM.

Which software includes more/better features?

We've compared Salesforce CRM Vs. Spark by Marketo based on some of the most important and required CRM features.

Salesforce CRM: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Dashboard, Campaign Management, Case Management, Contact Management, Customer Database, Customer Self Service Portal, Customer Service, Customer Support Tracking.

Spark by Marketo: Campaign Management, Customer Service, Email Marketing, Lead Management, Marketing Automation.

Target customer size

Salesforce is optimal for people as well as companies. Spark by Marketo is specially designed for small businesses that are looking for a solution to automate their marketing processes.

Salesforce CRM

ITQlick rating
(4.4/5)

starts at $25 per user/month

Salesforce is a cloud-hosted customer relationship management (CRM) software suite that offer solutions for small, mid-level and enterprise organizations focusing mainly on sales and support. The software offer...

Categories: Data Analysis Tools, Computer Telephony Integration (CTI), Mobile, Case Management.

Spark by Marketo

ITQlick rating
(4.2/5)

starts at $895 per month

Spark by Marketo is a marketing automation solution to help users secure customers faster by automating marketing campaigns. Users can execute better campaigns using the flexibility and power of this software a...

Categories: Complaint Management, Customer Relationship Management, Customer Loyalty, Lead Generation, Mac CRM.

Compare specifications

Compare features

Salesforce CRM: 21 Features

Campaign Dashboard
Campaign Management
Case Management
Contact Management
Customer Database
Customer Self Service Portal
Customer Service
Customer Support Tracking
Dashboards
Email Marketing
Knowledge Base
Lead Management
Marketing Automation
Multi-Channel Marketing
Multi-Language
Sales Automation
Sales Reports
Social Advertising
Workflow Rules & Management
Collaboration Center
Report Viewing

Spark by Marketo: 17 Features

Campaign Management
Customer Service
Email Marketing
Lead Management
Marketing Automation
Sales Automation
Social Media
Campaign Management
Email Marketing
Email Performance Reports
Lead Management
Lead Tracking
Marketing Automation
Sales and CRM Integration
Social Media
Web Analytics
Collaboration Center
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Salesfor...
ITQlick rating
4.4/5
Score
98/100
Pricing
3/10
License pricing
$25 per user/month
Functionality
28
Compare
Spark by...
ITQlick rating
4.2/5
Score
89/100
Pricing
8/10
License pricing
$895 per month
Functionality
30
Pipedrive
ITQlick rating
4.6/5
Score
99/100
Pricing
2/10
License pricing
$9.90 per user/month
Functionality
19
Zoho CRM
ITQlick rating
4.2/5
Score
98/100
Pricing
2/10
License pricing
$14 per user/month
Functionality
36
Nimble
ITQlick rating
2.8/5
Score
97/100
Pricing
2/10
License pricing
$19 per user/month
Functionality
31
Review

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.