Shlomi Lavi /
Dec 29, 2022
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Bottom Line: Which is Better - Salesforce CRM or Spark by Marketo?
Spark by Marketo is more expensive to implement (TCO) than Salesforce CRM, and Salesforce CRM is rated higher (98/100) than Spark by Marketo (89/100). Salesforce CRM offers users more features (21) than Spark by Marketo (17). There is a clear winner in this case and it is Salesforce CRM!
Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Salesforce.com Vs. Marketo
Salesforce.com:
Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena". It was ranked number 27 in Fortune's 100 Best Companies to Work For in ...
Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...
Who is more expensive? Salesforce CRM or Spark by Marketo?
The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Salesforce CRM and Spark by Marketo.
Salesforce CRM price starts at $25 per user/month , On a scale between 1 to 10 Salesforce is rated 2, which is much lower than the average cost of CRM software. Spark by Marketo price starts at $895 per month , When comparing Spark by Marketo to its competitors, the software is rated 8 - higher than the average CRM software cost.
Bottom line: Spark by Marketo is more expensive than Salesforce CRM.
Which software includes more/better features?
We've compared Salesforce CRM Vs. Spark by Marketo based on some of the most important and required CRM features.
Salesforce CRM: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Dashboard, Campaign Management, Case Management, Contact Management, Customer Database, Customer Self Service Portal, Customer Service, Customer Support Tracking.
Spark by Marketo: Campaign Management, Customer Service, Email Marketing, Lead Management, Marketing Automation.
Target customer size
Salesforce is optimal for people as well as companies. Spark by Marketo is specially designed for small businesses that are looking for a solution to automate their marketing processes.