Compare SearchForce and Marketo Lead - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - SearchForce or Marketo Lead?

Marketo Lead is more expensive to implement (TCO) than SearchForce, and Marketo Lead is rated higher (87/100) than SearchForce (25/100). Marketo Lead offers users more features (12) than SearchForce (0).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

SearchForce Vs. Marketo

SearchForce: SearchForce was founded in 2004 with a singular mission – to deliver one convenient hosted platform to optimize PPC performance, plus save hours of time managing even the most complex campaigns. Today, SearchForce gives dozens of the world’s largest companies one seamless, integrated automated solution to optimize bidding across all major search e...

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who is more expensive? SearchForce or Marketo Lead Management?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for SearchForce and Marketo Lead Management.

SearchForce accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 SearchForce is rated 6, which is similar to the average cost of Marketing Automation software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average Marketing Automation software cost.

Bottom line: Marketo Lead Management is more expensive than SearchForce.

Which software includes more/better features?

We've compared SearchForce Vs. Marketo Lead based on some of the most important and required Marketing Automation features.

SearchForce: We are still working to collect the list of features for SearchForce.

Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.

Target customer size

SearchForce's typical customers include: Small, medium and large size businesses, Marketo Lead Management is specifically designed for small and midsize companies.