Compare SendinBlue Email and Act-On - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - SendinBlue Email or Act-On?

Act-On is more expensive to implement (TCO) than SendinBlue Email, and Act-On is rated higher (89/100) than SendinBlue Email (86/100). Act-On offers users more features (16) than SendinBlue Email (5).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

SendinBlue Vs. Act-On

SendinBlue: SendinBlue is an innovative Saas solution enabling businesses of all sizes to manage the sending and tracking of marketing & transactional emails and SMS.nnSendinBlue is aimed at both beginners and experts alike. The creation of a newsletter, management of contacts, and tracking results (Open rate, Click rate, etc.) are finally available for eve...

Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Who is more expensive? SendinBlue Email or Act-On?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for SendinBlue Email and Act-On.

SendinBlue Email price starts at $25 per month , On a scale between 1 to 10 SendinBlue Email is rated 2, which is much lower than the average cost of Email Marketing software. Act-On price starts at $900 per month , When comparing Act-On to its competitors, the software is rated 8 - higher than the average Email Marketing software cost.

Bottom line: Act-On is more expensive than SendinBlue Email.

Which software includes more/better features?

We've compared SendinBlue Email Vs. Act-On based on some of the most important and required Email Marketing features.

SendinBlue Email: Data Analysis Tools, BI & Analytics, Email Marketing, Real Time Reporting, Image Library.

Act-On: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation.

Target customer size

Customers of the software include businesses of all sizes and a wide range of types. Act-On is specifically designed for small companies.