Compare SendinBlue and Active Campaign - Mar 2023

Shlomi LaviShlomi Lavi / Mar 07, 2023

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Bottom Line: Which is Better - SendinBlue or Active Campaign?

Active Campaign is more expensive to implement (TCO) than SendinBlue, and SendinBlue is rated higher (89/100) than Active Campaign (83/100). Active Campaign offers users more features (11) than SendinBlue (0).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

SendinBlue Vs. Active Campaign

SendinBlue: SendinBlue is an innovative Saas solution enabling businesses of all sizes to manage the sending and tracking of marketing & transactional emails and SMS.nnSendinBlue is aimed at both beginners and experts alike. The creation of a newsletter, management of contacts, and tracking results (Open rate, Click rate, etc.) are finally available for eve...

Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.

Who is more expensive? SendinBlue or Active Campaign?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for SendinBlue and Active Campaign.

SendinBlue price starts at $25 per month , On a scale between 1 to 10 SendinBlue is rated 2, which is much lower than the average cost of Email Marketing software. Active Campaign price starts at $39 per month , When comparing Active Campaign to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.

Bottom line: Active Campaign is more expensive than SendinBlue.

Which software includes more/better features?

We've compared SendinBlue Vs. Active Campaign based on some of the most important and required Email Marketing features.

SendinBlue: We are still working to collect the list of features for SendinBlue.

Active Campaign: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management.

Target customer size

SendinBlue's typical customers include: Small, medium and large size businesses, Small business users will find that personalized emails add a special note for each of your new leads.

SendinBlue

ITQlick rating
(4.3/5)

starts at $25 per month

Sendinblue is a cloud-based marketing software that is designed to provide companies and individuals with various marketing tools like email campaigns, automated notifications, and marketing campaigns on a sing...

Categories: Data Analysis Tools, Channel Management, Campaign Management, Email Marketing.

Active Campaign

ITQlick rating
(4.4/5)

starts at $39 per month

ActiveCampaign is an email marketing and CRM software built for all business sizes and types. It has A/B testing, campaign analysis, content management, customizable branding, reporting and statistics, and tagg...

Categories: Data Analysis Tools, CRM, Casino CRM, Complaint Management, Insurance CRM.

Compare specifications

Compare features

SendinBlue: 0 Features

We are working to collect the list of features

Active Campaign: 11 Features

Contact Management
Customer Service
Email Marketing
Lead Management
Newsletter Management
Sales Automation
Campaign Management
Contact History
Email Triggers
Create Auto Response
Template
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
SendinBlue
ITQlick rating
4.3/5
Score
89/100
Pricing
2.6/10
License pricing
$25 per month
Functionality
9
Compare
Active C...
ITQlick rating
4.4/5
Score
83/100
Pricing
5.4/10
License pricing
$39 per month
Functionality
21
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.