Shlomi Lavi /
Mar 07, 2023
We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .
Bottom Line: Which is Better - SendinBlue or Active Campaign?
Active Campaign is more expensive to implement (TCO) than SendinBlue, and SendinBlue is rated higher (89/100) than Active Campaign (83/100). Active Campaign offers users more features (11) than SendinBlue (0).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
SendinBlue Vs. Active Campaign
SendinBlue: SendinBlue is an innovative Saas solution enabling businesses of all sizes to manage the sending and tracking of marketing & transactional emails and SMS.nnSendinBlue is aimed at both beginners and experts alike. The creation of a newsletter, management of contacts, and tracking results (Open rate, Click rate, etc.) are finally available for eve...
Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.
Who is more expensive? SendinBlue or Active Campaign?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for SendinBlue and Active Campaign.
SendinBlue price starts at $25 per month , On a scale between 1 to 10 SendinBlue is rated 2, which is much lower than the average cost of Email Marketing software. Active Campaign price starts at $39 per month , When comparing Active Campaign to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.
Bottom line: Active Campaign is more expensive than SendinBlue.
Which software includes more/better features?
We've compared SendinBlue Vs. Active Campaign based on some of the most important and required Email Marketing features.
SendinBlue: We are still working to collect the list of features for SendinBlue.
Active Campaign: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management.
Target customer size
SendinBlue's typical customers include: Small, medium and large size businesses, Small business users will find that personalized emails add a special note for each of your new leads.