Compare SharpSpring and IBM Campaign - May 2022

Shlomi Lavi

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Bottom Line: Which is Better - SharpSpring or IBM Campaign?

IBM Campaign is more expensive to implement (TCO) than SharpSpring, and IBM Campaign is rated higher (88/100) than SharpSpring (85/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

SharpSpring, LLC Vs. IBM

SharpSpring, LLC: SharpSpring is a cloud-based marketing automation provider offering a next-generation marketing automation solution rivaling the industries top platforms in terms of features, functionality and performance. SharpSpring is one of the most flexible platforms on the market, offering native or 3rd party CRM integration, fully integrated call tracking, ...

IBM: International Business Machines Corporation, or IBM, is an American corporation. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.

Who is more expensive? SharpSpring or IBM Campaign?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for SharpSpring and IBM Campaign.

SharpSpring price starts at $449 per month , On a scale between 1 to 10 SharpSpring is rated 4, which is lower than the average cost of Marketing Automation software. IBM Campaign accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 SharpSpring is rated 4, which is lower than the average cost of Marketing Automation software.

Bottom line: IBM Campaign is more expensive than SharpSpring.

Which software includes more/better features?

We've compared SharpSpring Vs. IBM Campaign based on some of the most important and required Marketing Automation features.

SharpSpring: We are still working to collect the list of features for SharpSpring.

IBM Campaign: We are still working to collect the list of features for IBM Campaign.

Target customer size

The software has been designed for the needs of small and medium businesses. and IBM Campaign's target customer size include: Small, medium and large size businesses.