Compare SharpSpring and Marketo Lead - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - SharpSpring or Marketo Lead?

Marketo Lead is more expensive to implement (TCO) than SharpSpring, and Marketo Lead is rated higher (87/100) than SharpSpring (85/100). Marketo Lead offers users more features (12) than SharpSpring (0).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

SharpSpring, LLC Vs. Marketo

SharpSpring, LLC: SharpSpring is a cloud-based marketing automation provider offering a next-generation marketing automation solution rivaling the industries top platforms in terms of features, functionality and performance. SharpSpring is one of the most flexible platforms on the market, offering native or 3rd party CRM integration, fully integrated call tracking, ...

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who is more expensive? SharpSpring or Marketo Lead Management?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for SharpSpring and Marketo Lead Management.

SharpSpring price starts at $449 per month , On a scale between 1 to 10 SharpSpring is rated 4, which is lower than the average cost of Marketing Automation software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average Marketing Automation software cost.

Bottom line: Marketo Lead Management is more expensive than SharpSpring.

Which software includes more/better features?

We've compared SharpSpring Vs. Marketo Lead based on some of the most important and required Marketing Automation features.

SharpSpring: We are still working to collect the list of features for SharpSpring.

Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.

Target customer size

The software has been designed for the needs of small and medium businesses. Marketo Lead Management is specifically designed for small and midsize companies.