Compare Signpost and Ontraport - Mar 2023

Shlomi LaviShlomi Lavi / Mar 15, 2023

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Bottom Line: Which is Better - Signpost or Ontraport?

Signpost is more expensive to implement (TCO) than Ontraport, and Signpost is rated higher (79/100) than Ontraport (78/100). Ontraport offers users more features (9) than Signpost (0).

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Signpost Vs. ONTRAPORT

Signpost: Signpost is cloud-based marketing software that gives local businesses the power to effortlessly build and manage customer relationships. Our software builds customer profiles by capturing every email, call and credit card transaction. Signpost's automated marketing engine then uses this data to drive new customer conversion and loyalty, reviews...

ONTRAPORT: ONTRAPORT was launched in 2006 to solve challenges faced by small and mid-sized companies (like ours) that we just couldn’t otherwise seem to solve. We wanted to be able to deliver automated multi-media, multi-step, integrated marketing sequences. Couldn’t do it. We wanted to be able to see what was working and what wasn’t at every stage of o...

Who is more expensive? Signpost or Ontraport?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Signpost and Ontraport.

Signpost price starts at $99 per month , On a scale between 1 to 10 Signpost is rated 6, which is similar to the average cost of CRM software. Ontraport price starts at $79 per feature/month , When comparing Ontraport to its competitors, the software is rated 4 - lower than the average CRM software cost.

Bottom line: Signpost is more expensive than Ontraport.

Which software includes more/better features?

We've compared Signpost Vs. Ontraport based on some of the most important and required CRM features.

Signpost: We are still working to collect the list of features for Signpost.

Ontraport: Email Marketing, Marketing Automation, Multi-Channel Marketing, Email Marketing, Email Triggers.

Target customer size

Signpost's typical customers include: SMBs, Ontraport is built for small and medium sized businesses and caters to a horizontal market.

Signpost

ITQlick rating
(2.8/5)

starts at $99 per month

Signpost is a cloud-based Smart CRM software solution that helps companies to grow revenue and get better reviews. Signpost platform uses Mia which is a smart marketing assistant tool that drives the solution.

Categories: Marketing, Marketing Automation, Online Marketing.

Ontraport

ITQlick rating
(4.2/5)

starts at $79 per feature/month

Ontraport is CRM software and marketing automation solution built for small businesses. Its key functions include analytics/ROI tracking, drip campaigns, lead scoring, sales intelligence, search marketing, soci...

Categories: Dashboards & KPIs, Business Process Management (BPM), CRM, Customer Loyalty, Lead Generation.

Compare specifications

Compare features

Signpost: 0 Features

We are working to collect the list of features

Ontraport: 9 Features

Email Marketing
Marketing Automation
Multi-Channel Marketing
Email Marketing
Email Triggers
Marketing
Online Marketing
Email Marketing
Social Marketing
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Signpost
ITQlick rating
2.8/5
Score
79/100
Pricing
7/10
License pricing
$99 per month
Functionality
3
Compare
Ontraport
ITQlick rating
4.2/5
Score
78/100
Pricing
4/10
License pricing
$79 per feature/month
Functionality
20
Pipedrive
ITQlick rating
4.6/5
Score
99/100
Pricing
2/10
License pricing
$9.90 per user/month
Functionality
19
Salesfor...
ITQlick rating
4.4/5
Score
98/100
Pricing
3/10
License pricing
$25 per user/month
Functionality
28
Zoho CRM
ITQlick rating
4.2/5
Score
98/100
Pricing
2/10
License pricing
$14 per user/month
Functionality
36

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.