Shlomi Lavi /
Mar 15, 2023
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Bottom Line: Which is Better - Signpost or Ontraport?
Signpost is more expensive to implement (TCO) than Ontraport, and Signpost is rated higher (79/100) than Ontraport (78/100). Ontraport offers users more features (9) than Signpost (0).
Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Signpost Vs. ONTRAPORT
Signpost: Signpost is cloud-based marketing software that gives local businesses the power to effortlessly build and manage customer relationships.
Our software builds customer profiles by capturing every email, call and credit card transaction. Signpost's automated marketing engine then uses this data to drive new customer conversion and loyalty, reviews...
ONTRAPORT: ONTRAPORT was launched in 2006 to solve challenges faced by small and mid-sized companies (like ours) that we just couldn’t otherwise seem to solve.
We wanted to be able to deliver automated multi-media, multi-step, integrated marketing sequences. Couldn’t do it.
We wanted to be able to see what was working and what wasn’t at every stage of o...
Who is more expensive? Signpost or Ontraport?
The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Signpost and Ontraport.
Signpost price starts at $99 per month , On a scale between 1 to 10 Signpost is rated 6, which is similar to the average cost of CRM software. Ontraport price starts at $79 per feature/month , When comparing Ontraport to its competitors, the software is rated 4 - lower than the average CRM software cost.
Bottom line: Signpost is more expensive than Ontraport.
Which software includes more/better features?
We've compared Signpost Vs. Ontraport based on some of the most important and required CRM features.
Signpost: We are still working to collect the list of features for Signpost.
Ontraport: Email Marketing, Marketing Automation, Multi-Channel Marketing, Email Marketing, Email Triggers.
Target customer size
Signpost's typical customers include: SMBs, Ontraport is built for small and medium sized businesses and caters to a horizontal market.