Shlomi Lavi /
Mar 08, 2022
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Bottom Line: Which is Better - Silverpop or PlanSwift?
Silverpop is more expensive to implement (TCO) than PlanSwift, and PlanSwift is rated higher (96/100) than Silverpop (76/100). Silverpop offers users more features (15) than PlanSwift (4).
Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Silverpop Systems Inc. Vs. PlanSwift
Silverpop Systems Inc.: Silverpop's Engagement Marketing suite of Web-based solutions enables companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant online messaging.
PlanSwift: PlanSwift, a Textura Company, is the nation’s fastest growing developer and distributor of digital estimating and takeoff software for the construction industry. PlanSwift software is specifically designed for, but not limited to the construction industry. We have been positively impacting the construction software industry for the last 6 years, pr...
Who is more expensive? Silverpop or PlanSwift construction?
The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Silverpop and PlanSwift construction.
Silverpop price starts at $895 per month , On a scale between 1 to 10 Silverpop is rated 6, which is similar to the average cost of Marketing software. PlanSwift construction price starts at $1,595 per license , When comparing PlanSwift construction to its competitors, the software is rated 2 - much lower than the average Marketing software cost.
Bottom line: Silverpop is more expensive than PlanSwift construction.
Which software includes more/better features?
We've compared Silverpop Vs. PlanSwift based on some of the most important and required Marketing features.
Silverpop: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Email Integration, Rules/Workflows, Scheduling, Billing/Invoicing, Campaign Management, Campaign Performance Reports, Contact History, Contact Management.
PlanSwift construction: Data Analysis Tools, Project Management, Estimating, Construction.
Target customer size
Silverpop’s marketing automation solution is perfect for mid-sized companies and large enterprises. PlanSwift Construction software is custom made for the construction industry, but it is not limited to that field.