Compare Smart AdServer and Flashtalking - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Smart AdServer or Flashtalking?

Flashtalking is more expensive to implement (TCO) than Smart AdServer, and Flashtalking is rated higher (92/100) than Smart AdServer (88/100).

Looking for the right Advertising Agency solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Smart AdServer Vs. Flashtalking, Inc.

Smart AdServer: By integrating functionality that enables auctions, forecasting, and custom ad units – including mobile and video - within its platform, Smart AdServer puts publishers back in control. Smart AdServer technology enables publishers to maximize yield in both premium and programmatic without spending on third party vendors. Founded in 2001, and with of...

Flashtalking, Inc.: Flashtalking is an independent ad serving, tracking and technology company, providing best-in-class digital advertising products, service and support for online advertisers, key media buying and creative agencies. Our products lead the agency ad server market and facilitate the management, delivery and tracking of all forms of digital advertising a...

Who is more expensive? Smart AdServer or Flashtalking?

The real total cost of ownership (TCO) of Advertising Agency software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Smart AdServer and Flashtalking.

Smart AdServer accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Smart AdServer is rated 4, which is lower than the average cost of Advertising Agency software. Flashtalking accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Smart AdServer is rated 4, which is lower than the average cost of Advertising Agency software.

Bottom line: Smart AdServer cost is around the same cost of Flashtalking.

Which software includes more/better features?

We've compared Smart AdServer Vs. Flashtalking based on some of the most important and required Advertising Agency features.

Smart AdServer: We are still working to collect the list of features for Smart AdServer.

Flashtalking: We are still working to collect the list of features for Flashtalking.

Target customer size

Smart AdServer's typical customers include: Small, medium and large size businesses,

Flashtalking marketing software is typically used by businesses in a wide range of industries that engage in digital advertising.