Compare SmarterHQ and Ensighten - May 2022

Shlomi LaviShlomi Lavi / May 14, 2022

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Bottom Line: Which is Better - SmarterHQ or Ensighten?

Ensighten is more expensive to implement (TCO) than SmarterHQ, and Ensighten is rated higher (90/100) than SmarterHQ (85/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

SmarterHQ Vs. Ensighten

SmarterHQ: SmarterHQ is the contextual marketing technology brands use to drive conversion and loyalty. SmarterHQ leverages brands’ existing marketing technologies, combining real-time behavior recognition with historical consumer data to power email and website campaigns that deliver the relevant experiences customers demand. By combining real-time interact...

Ensighten: Ensighten enables global brands to transform their digital business by fueling their diverse marketing technology investments with first-party customer data and profiles. Ensighten’s patented marketing data platform, anchored by the world’s leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel...

Who is more expensive? SmarterHQ or Ensighten?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for SmarterHQ and Ensighten.

SmarterHQ accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 SmarterHQ is rated 4, which is lower than the average cost of Marketing Automation software. Ensighten accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 SmarterHQ is rated 4, which is lower than the average cost of Marketing Automation software.

Bottom line: SmarterHQ cost is around the same cost of Ensighten.

Which software includes more/better features?

We've compared SmarterHQ Vs. Ensighten based on some of the most important and required Marketing Automation features.

SmarterHQ: We are still working to collect the list of features for SmarterHQ.

Ensighten: We are still working to collect the list of features for Ensighten.

Target customer size

SmarterHQ's typical customers include: SMBs, and Ensighten's target customer size include: Small, medium and large size businesses.



SmarterHQ

ITQlick rating
(4.9/5)

SmarterHQ is a fast growing cloud-based Marketing software, it is designed to support small and medium size business. SmarterHQ received a rating of 4.9 from ITQlick team. The software cost is considered afford...

Categories: Content Marketing, Marketing.

Ensighten

ITQlick rating
(4.9/5)

Ensighten is a growing cloud-based Marketing software, it is designed to support small, medium and large size business. Ensighten received a rating of 4.9 from ITQlick team. The software cost is considered affo...

Categories: Content Marketing, Marketing.

Compare specifications

Compare features

SmarterHQ: 0 Features

We are working to collect the list of features

Ensighten: 0 Features

We are working to collect the information
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
SmarterHQ
ITQlick rating
4.9/5
Score
85/100
Pricing
4.8/10
License pricing
Pricing not available
Functionality
3
Compare
Ensighten
ITQlick rating
4.9/5
Score
90/100
Pricing
5/10
License pricing
Pricing not available
Functionality
3
VisitorTrack
ITQlick rating
3.7/5
Score
92/100
Pricing
3.2/10
License pricing
$199 per month
Functionality
6
Zeta Glo...
ITQlick rating
4.4/5
Score
89/100
Pricing
5.4/10
License pricing
Pricing not available
Functionality
5
Teradata
ITQlick rating
3.2/5
Score
89/100
Pricing
5.2/10
License pricing
Pricing not available
Functionality
6

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.