Compare SmarterHQ and Zeta Global - Dec 2022

Shlomi LaviShlomi Lavi / Dec 12, 2022

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Bottom Line: Which is Better - SmarterHQ or Zeta Global?

Zeta Global is more expensive to implement (TCO) than SmarterHQ, and Zeta Global is rated higher (89/100) than SmarterHQ (85/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

SmarterHQ Vs. IgnitionOne

SmarterHQ: SmarterHQ is the contextual marketing technology brands use to drive conversion and loyalty. SmarterHQ leverages brands’ existing marketing technologies, combining real-time behavior recognition with historical consumer data to power email and website campaigns that deliver the relevant experiences customers demand. By combining real-time interact...

IgnitionOne: IgnitionOne is a global leader in cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompas...

Who is more expensive? SmarterHQ or IgnitionOne Digital Marketing Suite?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for SmarterHQ and IgnitionOne Digital Marketing Suite.

SmarterHQ accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 SmarterHQ is rated 4, which is lower than the average cost of Marketing Automation software. IgnitionOne Digital Marketing Suite accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 SmarterHQ is rated 4, which is lower than the average cost of Marketing Automation software.

Bottom line: SmarterHQ cost is around the same cost of IgnitionOne Digital Marketing Suite.

Which software includes more/better features?

We've compared SmarterHQ Vs. Zeta Global based on some of the most important and required Marketing Automation features.

SmarterHQ: We are still working to collect the list of features for SmarterHQ.

IgnitionOne Digital Marketing Suite: We are still working to collect the list of features for IgnitionOne Digital Marketing Suite.

Target customer size

SmarterHQ's typical customers include: SMBs, and IgnitionOne Digital Marketing Suite's target customer size include: Small, medium and large size businesses.



SmarterHQ

ITQlick rating
(4.9/5)

SmarterHQ is a fast growing cloud-based Marketing software, it is designed to support small and medium size business. SmarterHQ received a rating of 4.9 from ITQlick team. The software cost is considered afford...

Categories: Content Marketing, Marketing.

Zeta Global

ITQlick rating
(4.4/5)

Zeta Global is a growing cloud-based Marketing Automation software, it is designed to support small, medium and large size business. Zeta Global received a rating of 4.4 from ITQlick team. The software cost is ...

Categories: Data Analysis Tools, Marketing, Email Marketing, Marketing Automation, Digital Signage.

Compare specifications

Compare features

SmarterHQ: 0 Features

We are working to collect the list of features

IgnitionOne Digital Marketing Suite: 0 Features

We are working to collect the information
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
SmarterHQ
ITQlick rating
4.9/5
Score
85/100
Pricing
4.8/10
License pricing
Pricing not available
Functionality
3
Compare
Zeta Glo...
ITQlick rating
4.4/5
Score
89/100
Pricing
5.4/10
License pricing
Pricing not available
Functionality
5
VisitorTrack
ITQlick rating
3.7/5
Score
92/100
Pricing
3.2/10
License pricing
$199 per month
Functionality
6
Ensighten
ITQlick rating
4.9/5
Score
90/100
Pricing
5/10
License pricing
Pricing not available
Functionality
3
Teradata
ITQlick rating
3.2/5
Score
89/100
Pricing
5.2/10
License pricing
Pricing not available
Functionality
6

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.