Compare SmarterHQ and Teradata - May 2022

Shlomi Lavi

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Bottom Line: Which is Better - SmarterHQ or Teradata?

Teradata is more expensive to implement (TCO) than SmarterHQ, and Teradata is rated higher (89/100) than SmarterHQ (85/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

SmarterHQ Vs. Teradata

SmarterHQ: SmarterHQ is the contextual marketing technology brands use to drive conversion and loyalty. SmarterHQ leverages brands’ existing marketing technologies, combining real-time behavior recognition with historical consumer data to power email and website campaigns that deliver the relevant experiences customers demand. By combining real-time interact...

Teradata: Teradata delivers powerful and proven solutions that bring together different data sources from across your enterprise to give you a single view of your business. Choose from an entire family of data warehousing platforms that provide the benefits of Active Enterprise Intelligence to any company, regardless of size or budget.

Who is more expensive? SmarterHQ or Teradata Integrated Marketing Management?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for SmarterHQ and Teradata Integrated Marketing Management.

SmarterHQ accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 SmarterHQ is rated 4, which is lower than the average cost of Marketing Automation software. Teradata Integrated Marketing Management accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 SmarterHQ is rated 4, which is lower than the average cost of Marketing Automation software.

Bottom line: SmarterHQ cost is around the same cost of Teradata Integrated Marketing Management.

Which software includes more/better features?

We've compared SmarterHQ Vs. Teradata based on some of the most important and required Marketing Automation features.

SmarterHQ: We are still working to collect the list of features for SmarterHQ.

Teradata Integrated Marketing Management: We are still working to collect the list of features for Teradata Integrated Marketing Management.

Target customer size

SmarterHQ's typical customers include: SMBs, and Teradata Integrated Marketing Management's target customer size include: Small, medium and large size businesses.