Compare SocialBro and Marketo Lead - Jul 2022

Shlomi LaviShlomi Lavi / Jul 04, 2022

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Bottom Line: Which is Better - SocialBro or Marketo Lead?

Marketo Lead is more expensive to implement (TCO) than SocialBro, and Marketo Lead is rated higher (87/100) than SocialBro (78/100). Marketo Lead offers users more features (12) than SocialBro (2).

Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Audiense Vs. Marketo

Audiense: Audiense helps over 4,000 of the world’s largest brands and agencies to grow their customer and audience bases by finding, identifying and connecting with individuals and audience segments they don't know about. Audiense clients include Universal Music, Havas Helia and Comic Relief. The Audiense platform powers three vital functions, with which bus...

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who is more expensive? SocialBro or Marketo Lead Management?

The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for SocialBro and Marketo Lead Management.

SocialBro price starts at $79 per month , On a scale between 1 to 10 SocialBro is rated 2, which is much lower than the average cost of Social Media Management software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average Social Media Management software cost.

Bottom line: Marketo Lead Management is more expensive than SocialBro.

Which software includes more/better features?

We've compared SocialBro Vs. Marketo Lead based on some of the most important and required Social Media Management features.

SocialBro: Business Content Sharing, Twitter Integration.

Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.

Target customer size

All kinds of enterprises, from start-up organisation to large business, can avail the amazing features that SocialBro offers. Marketo Lead Management is specifically designed for small and midsize companies.



SocialBro

ITQlick rating
(3.3/5)

starts at $79 per month

Get accurate information about your community, get to know your audience in-depth and interact efficiently with your contacts. With the powerful search options, bring into clear focus your target audience of cl...

Categories: Data Analysis Tools, Marketing, Social Media, Social Media Management.

Marketo Lead

ITQlick rating
(4.2/5)

starts at $9 per month

Marketo Lead Management is a lead management software that can help users to transform marketing processes and current sales, reduce cost-per-lead, and deliver ready leads to the sales team. This solution can b...

Categories: BI & Analytics, Data Analysis Tools, CRM, Social CRM, Marketing.

Compare specifications

Compare features

SocialBro: 2 Features

Business Content Sharing
Twitter Integration

Marketo Lead Management: 12 Features

Campaign Management
Contact Management
Customer Database
Email Marketing
Email Triggers
Lead Management
Lead Tracking
Marketing Automation
Revenue Modeling
Sales and CRM Integration
Social Media
Web Analytics
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
SocialBro
ITQlick rating
3.3/5
Score
78/100
Pricing
3/10
License pricing
$79 per month
Functionality
6
Compare
Marketo ...
ITQlick rating
4.2/5
Score
87/100
Pricing
9.8/10
License pricing
$9 per month
Functionality
22
Radian6
ITQlick rating
3.4/5
Score
92/100
Pricing
4.8/10
License pricing
$1,000 per organization/month
Functionality
8
Televerde
ITQlick rating
5/5
Score
92/100
Pricing
6/10
License pricing
Pricing not available
Functionality
3
Adobe So...
ITQlick rating
3.5/5
Score
91/100
Pricing
5.4/10
License pricing
$52.99 per month
Functionality
8

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.