Compare SocialBro and SproutSocial - Nov 2022

Shlomi Lavi

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Bottom Line: Which is Better - SocialBro or SproutSocial?

SproutSocial is more expensive to implement (TCO) than SocialBro, and SproutSocial is rated higher (85/100) than SocialBro (78/100). SproutSocial offers users more features (3) than SocialBro (2).

Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Audiense Vs. Sprout Social

Audiense: Audiense helps over 4,000 of the world’s largest brands and agencies to grow their customer and audience bases by finding, identifying and connecting with individuals and audience segments they don't know about. Audiense clients include Universal Music, Havas Helia and Comic Relief. The Audiense platform powers three vital functions, with which bus...

Sprout Social : Sprout Social builds powerful, intuitive social media management tools used by thousands of businesses across the globe.Team Sprout also boasts a quirky and culturally diverse combination of personal characteristics and interests. From foodies to fearless travelers to amateur photographers, we share our stories and enrich each other's lives throug...

Who is more expensive? SocialBro or SproutSocial?

The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for SocialBro and SproutSocial.

SocialBro price starts at $79 per month , On a scale between 1 to 10 SocialBro is rated 2, which is much lower than the average cost of Social Media Management software. SproutSocial price starts at $89 per user/month , When comparing SproutSocial to its competitors, the software is rated 4 - lower than the average Social Media Management software cost.

Bottom line: SproutSocial is more expensive than SocialBro.

Which software includes more/better features?

We've compared SocialBro Vs. SproutSocial based on some of the most important and required Social Media Management features.

SocialBro: Business Content Sharing, Twitter Integration.

SproutSocial: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

All kinds of enterprises, from start-up organisation to large business, can avail the amazing features that SocialBro offers. The software is a useful product for customers of all sizes without any restriction on industrial affiliation.