Compare SocialOomph and Marketo Lead - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - SocialOomph or Marketo Lead?

Marketo Lead is more expensive to implement (TCO) than SocialOomph, and Marketo Lead is rated higher (87/100) than SocialOomph (82/100). Marketo Lead offers users more features (12) than SocialOomph (6).

Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

SocialOomph.com Vs. Marketo

SocialOomph.com: SocialOomph.com is a service that provides free and paid productivity enhancement services for social media users. We are a Canadian company, operating as a division of 3827992 Canada Inc., and we have been in business since April 2008. Formerly we were known as TweetLater.com, with a focus on productivity solutions for users of Twitter.com. ...

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who is more expensive? SocialOomph or Marketo Lead Management?

The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for SocialOomph and Marketo Lead Management.

SocialOomph price starts at $55 per month , On a scale between 1 to 10 SocialOomph is rated 6, which is similar to the average cost of Social Marketing software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average Social Marketing software cost.

Bottom line: Marketo Lead Management is more expensive than SocialOomph.

Which software includes more/better features?

We've compared SocialOomph Vs. Marketo Lead based on some of the most important and required Social Marketing features.

SocialOomph: Facebook Integration, LinkedIn Integration, Publishing Social Content, Social Listening, Twitter Integration, WYSIWYG App Builder.

Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.

Target customer size

To maintain a strong footing in the market, SocialOomph helps you to manage your brand very easily. Marketo Lead Management is specifically designed for small and midsize companies.