Shlomi Lavi /
Jul 04, 2022
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Bottom Line: Which is Better - SocialRank or Marketo Lead?
Marketo Lead is more expensive to implement (TCO) than SocialRank, and SocialRank is rated higher (91/100) than Marketo Lead (87/100). Marketo Lead offers users more features (12) than SocialRank (0).
Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
SocialRank Vs. Marketo
SocialRank: SocialRank is the best way to find out more about the people that follow you on Twitter. The product was built by Michael Schonfeld and Alexander Taub. SocialRank runs under Modern Mast Corp and is based in New York City. You can sort your followers by Most Valuable (your highest-profile followers), Most Engaged (determined by frequency of engageme...
Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...
Who is more expensive? SocialRank or Marketo Lead Management?
The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for SocialRank and Marketo Lead Management.
SocialRank price starts at $199 per year , On a scale between 1 to 10 SocialRank is rated 2, which is much lower than the average cost of Social Media Management software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average Social Media Management software cost.
Bottom line: Marketo Lead Management is more expensive than SocialRank.
Which software includes more/better features?
We've compared SocialRank Vs. Marketo Lead based on some of the most important and required Social Media Management features.
SocialRank: We are still working to collect the list of features for SocialRank.
Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.
Target customer size
SocialRank's typical customers include: Small, medium and large size businesses, Marketo Lead Management is specifically designed for small and midsize companies.