Compare Spark by Marketo and Adobe Advertising Cloud - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - Spark by Marketo or Adobe Advertising Cloud?

Spark by Marketo is more expensive to implement (TCO) than Adobe Advertising Cloud, and Adobe Advertising Cloud is rated higher (90/100) than Spark by Marketo (89/100). Spark by Marketo offers users more features (17) than Adobe Advertising Cloud (0).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. Adobe systems

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Adobe systems: Adobe Systems  is a computer software company. it has historically focused upon the creation of multimedia and creativity software products, with a more-recent foray towards rich Internet application software development. Adobe was founded in December 1982 by John Warnock and Charles Geschke, who established the company after leaving Xerox P...

Who is more expensive? Spark by Marketo or Adobe Media Optimizer?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Spark by Marketo and Adobe Media Optimizer.

Spark by Marketo price starts at $895 per month , On a scale between 1 to 10 Spark by Marketo is rated 8, which is higher than the average cost of Marketing software. Adobe Media Optimizer accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Spark by Marketo is rated 8, which is higher than the average cost of Marketing software.

Bottom line: Spark by Marketo is more expensive than Adobe Media Optimizer.

Which software includes more/better features?

We've compared Spark by Marketo Vs. Adobe Advertising Cloud based on some of the most important and required Marketing features.

Spark by Marketo: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Customer Service, Email Marketing, Lead Management, Marketing Automation, Sales Automation, Social Media, Campaign Management.

Adobe Media Optimizer: We are still working to collect the list of features for Adobe Media Optimizer.

Target customer size

Spark by Marketo is specially designed for small businesses that are looking for a solution to automate their marketing processes. and Adobe Media Optimizer's target customer size include: Medium and large size businesses.