Compare Spark by Marketo and ClearView Social - Feb 2023

Shlomi Lavi

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - Spark by Marketo or ClearView Social?

Spark by Marketo is more expensive to implement (TCO) than ClearView Social, and ClearView Social is rated higher (91/100) than Spark by Marketo (89/100). Spark by Marketo offers users more features (17) than ClearView Social (0).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. ClearView Social, Inc.

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

ClearView Social, Inc.: ClearView Social is the leading social sharing platform created to help law firms and other professional organizations increase revenues through more effective and systematic use of social media. With ClearView Social business professionals can share to LinkedIn & Twitter without leaving their inbox--- Helping firms bring in more business with soft...

Who is more expensive? Spark by Marketo or ClearView Social?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Spark by Marketo and ClearView Social.

Spark by Marketo price starts at $895 per month , On a scale between 1 to 10 Spark by Marketo is rated 8, which is higher than the average cost of Marketing software. ClearView Social price starts at $300 per month , When comparing ClearView Social to its competitors, the software is rated 2 - much lower than the average Marketing software cost.

Bottom line: Spark by Marketo is more expensive than ClearView Social.

Which software includes more/better features?

We've compared Spark by Marketo Vs. ClearView Social based on some of the most important and required Marketing features.

Spark by Marketo: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Customer Service, Email Marketing, Lead Management, Marketing Automation, Sales Automation, Social Media, Campaign Management.

ClearView Social: We are still working to collect the list of features for ClearView Social.

Target customer size

Spark by Marketo is specially designed for small businesses that are looking for a solution to automate their marketing processes.

ClearView Social Marketing Software is designed to serve businesses across a wide range of industries, but is particularly useful for businesses that rely heavily on building and maintaining relationships with customers.