Compare Spark by Marketo and Hootsuite - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Spark by Marketo or Hootsuite?

Spark by Marketo is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than Spark by Marketo (89/100). Spark by Marketo offers users more features (17) than Hootsuite (15).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. Hootsuite

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Hootsuite: Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...

Who is more expensive? Spark by Marketo or Hootsuite?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Spark by Marketo and Hootsuite.

Spark by Marketo price starts at $895 per month , On a scale between 1 to 10 Spark by Marketo is rated 8, which is higher than the average cost of Marketing software. Hootsuite price starts at $49 per user/month , When comparing Hootsuite to its competitors, the software is rated 2 - much lower than the average Marketing software cost.

Bottom line: Spark by Marketo is more expensive than Hootsuite.

Which software includes more/better features?

We've compared Spark by Marketo Vs. Hootsuite based on some of the most important and required Marketing features.

Spark by Marketo: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Customer Service, Email Marketing, Lead Management, Marketing Automation, Sales Automation, Social Media, Campaign Management.

Hootsuite: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration.

Target customer size

Spark by Marketo is specially designed for small businesses that are looking for a solution to automate their marketing processes. Hootsuite is perfect for companies of all shapes and sizes.