Compare Spark by Marketo and LiveIntent - Mar 2022

Shlomi LaviShlomi Lavi / Mar 04, 2022

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Bottom Line: Which is Better - Spark by Marketo or LiveIntent?

Spark by Marketo is more expensive to implement (TCO) than LiveIntent, and LiveIntent is rated higher (90/100) than Spark by Marketo (89/100). Spark by Marketo offers users more features (17) than LiveIntent (0).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. LiveIntent

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

LiveIntent: LiveIntent is a company built on people. Our culture centers on the people that work here, and our platform centers on the people we help marketers reach. We're smart. We're unique. We're fun to work with. And we're looking for people that are smart, unique and fun to work with.

Who is more expensive? Spark by Marketo or LiveIntent?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Spark by Marketo and LiveIntent.

Spark by Marketo price starts at $895 per month , On a scale between 1 to 10 Spark by Marketo is rated 8, which is higher than the average cost of Marketing software. LiveIntent accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Spark by Marketo is rated 8, which is higher than the average cost of Marketing software.

Bottom line: Spark by Marketo is more expensive than LiveIntent.

Which software includes more/better features?

We've compared Spark by Marketo Vs. LiveIntent based on some of the most important and required Marketing features.

Spark by Marketo: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Customer Service, Email Marketing, Lead Management, Marketing Automation, Sales Automation, Social Media, Campaign Management.

LiveIntent: We are still working to collect the list of features for LiveIntent.

Target customer size

Spark by Marketo is specially designed for small businesses that are looking for a solution to automate their marketing processes. and LiveIntent's target customer size include: Small, medium and large size businesses.



Spark by Marketo

ITQlick rating
(4.2/5)

starts at $895 per month

Spark by Marketo is a marketing automation solution to help users secure customers faster by automating marketing campaigns. Users can execute better campaigns using the flexibility and power of this software a...

Categories: Complaint Management, Customer Relationship Management, Customer Loyalty, Lead Generation.

LiveIntent

ITQlick rating
(4.9/5)

LiveIntent is a marketing and email monetization software built for small to large businesses. Its key functions include advertising, campaign management, and CRM. It helps companies to drive engagement and boo...

Categories: Digital Advertising.

Compare specifications

Compare features

Spark by Marketo: 17 Features

Campaign Management
Customer Service
Email Marketing
Lead Management
Marketing Automation
Sales Automation
Social Media
Campaign Management
Email Marketing
Email Performance Reports
Lead Management
Lead Tracking
Marketing Automation
Sales and CRM Integration
Social Media
Web Analytics
Collaboration Center

LiveIntent: 0 Features

We are working to collect the information
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Spark by...
ITQlick rating
4.2/5
Score
89/100
Pricing
8/10
License pricing
$895 per month
Functionality
30
Compare
LiveIntent
ITQlick rating
4.9/5
Score
90/100
Pricing
5.6/10
License pricing
Pricing not available
Functionality
3
AdsWizz
ITQlick rating
4.9/5
Score
92/100
Pricing
6/10
License pricing
Pricing not available
Functionality
4
Flashtalking
ITQlick rating
3.9/5
Score
92/100
Pricing
5.6/10
License pricing
Pricing not available
Functionality
3
ClearVie...
ITQlick rating
4.7/5
Score
91/100
Pricing
3/10
License pricing
$300 per month
Functionality
3

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.