Shlomi Lavi /
Mar 04, 2022
We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .
Bottom Line: Which is Better - Spark by Marketo or LiveIntent?
Spark by Marketo is more expensive to implement (TCO) than LiveIntent, and LiveIntent is rated higher (90/100) than Spark by Marketo (89/100). Spark by Marketo offers users more features (17) than LiveIntent (0).
Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Marketo Vs. LiveIntent
Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...
LiveIntent: LiveIntent is a company built on people. Our culture centers on the people that work here, and our platform centers on the people we help marketers reach. We're smart. We're unique. We're fun to work with. And we're looking for people that are smart, unique and fun to work with.
Who is more expensive? Spark by Marketo or LiveIntent?
The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Spark by Marketo and LiveIntent.
Spark by Marketo price starts at $895 per month , On a scale between 1 to 10 Spark by Marketo is rated 8, which is higher than the average cost of Marketing software. LiveIntent accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Spark by Marketo is rated 8, which is higher than the average cost of Marketing software.
Bottom line: Spark by Marketo is more expensive than LiveIntent.
Which software includes more/better features?
We've compared Spark by Marketo Vs. LiveIntent based on some of the most important and required Marketing features.
Spark by Marketo: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Customer Service, Email Marketing, Lead Management, Marketing Automation, Sales Automation, Social Media, Campaign Management.
LiveIntent: We are still working to collect the list of features for LiveIntent.
Target customer size
Spark by Marketo is specially designed for small businesses that are looking for a solution to automate their marketing processes. and LiveIntent's target customer size include: Small, medium and large size businesses.