Spark by Marketo Vs Salesforce CRM (Jan 2021)

Shlomi LaviShlomi Lavi / Jan 05, 2021

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Bottom Line: Which is Better - Spark by Marketo or Salesforce CRM?

Spark by Marketo is more expensive to implement (TCO) than Salesforce CRM, Salesforce CRM is rated higher (98/100) than Spark by Marketo (89/100). Salesforce CRM offers more features (21) to their users than Spark by Marketo (17). There is a clear winner in this case and it is Salesforce CRM!

Looking for the right Marketing solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. In this article we compare between the 2 software products:

How Marketo compares with Salesforce.com?

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Salesforce.com: Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena". It was ranked number 27 in Fortune's 100 Best Companies to Work For in ...

Who's more expensive? Spark by Marketo or Salesforce?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance & support and other related services. When calculating the TCO it's important to add all of these "hidden cost" as well. We prepared a TCO calculator for Spark by Marketo and Salesforce.

Spark by Marketo price starts at $1,195 per month , on a scale between 1 to 10 Spark by Marketo is rated 8, which is higher than the average cost of Marketing software. Salesforce price starts at $25 per user/month , when comparing Salesforce to their competitors, the software is rated 2 - much lower than the average Marketing software cost.

Bottom line: Spark by Marketo is more expensive than Salesforce.

Which software includes more/better features?

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared Spark by Marketo Vs. Salesforce CRM based on some of the most important and required Marketing features. Spark by Marketo: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Customer Service, Email Marketing, Lead Management, Marketing Automation, Sales Automation, Social Media, Campaign Management. Salesforce: Campaign Dashboard, Campaign Management, Case Management, Contact Management, Customer Database.

Target customer size

Spark by Marketo is specially designed for small businesses that are looking for a solution to automate their marketing processes. Salesforce is ideal for individuals as well as companies.

Spark by Marketo

ITQlick rating
(4.2/5)

starts at $1,195 per month

Spark by Marketo is a marketing automation solution to help users secure customers faster by automating marketing campaigns. Users can execute better campaigns using the flexibility and power of this software a...

Categories: Complaint Management, Customer Relationship Management, Customer Loyalty, Lead Generation.

Salesforce CRM

ITQlick rating
(4.4/5)

starts at $25 per user/month

Salesforce is a cloud-hosted customer relationship management (CRM) software suite that offer solutions for small, mid-level and enterprise organizations focusing mainly on sales and support. The software offer...

Categories: Data Analysis Tools, Computer Telephony Integration (CTI), Mobile, Case Management, Social Media.

Compare specifications

Compare features

Spark by Marketo: 17 Features

Campaign Management
Customer Service
Email Marketing
Lead Management
Marketing Automation
Sales Automation
Social Media
Campaign Management
Email Marketing
Email Performance Reports
Lead Management
Lead Tracking
Marketing Automation
Sales and CRM Integration
Social Media
Web Analytics
Collaboration Center

Salesforce: 21 Features

Campaign Dashboard
Campaign Management
Case Management
Contact Management
Customer Database
Customer Self Service Portal
Customer Service
Customer Support Tracking
Dashboards
Email Marketing
Knowledge Base
Lead Management
Marketing Automation
Multi-Channel Marketing
Multi-Language
Sales Automation
Sales Reports
Social Advertising
Workflow Rules & Management
Collaboration Center
Report Viewing
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Spark
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score
89/100
Pricing Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
8/10
License pricing license pricing (if provided by the software vendor)
$1,195 per month
Functionality
30
Review
Compare
Salesforce
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score
98/100
Pricing Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
3/10
License pricing license pricing (if provided by the software vendor)
$25 per user/month
Functionality
28
AdsWizz
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score
92/100
Pricing Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
6/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Functionality
4
Flashtalking
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score
92/100
Pricing Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
5.6/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Functionality
3
ClearView
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score
91/100
Pricing Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
3/10
License pricing license pricing (if provided by the software vendor)
$300 per month
Functionality
3
Author
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Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.