Compare Spark by Marketo and Spark by Marketo - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Spark by Marketo or Spark by Marketo?

Spark by Marketo is more expensive to implement (TCO) than Spark by Marketo, and Spark by Marketo is rated with the same score (89/100) as Spark by Marketo (89/100). Both tools offer the same amount of features.

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. Marketo

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who is more expensive? Spark by Marketo or Spark by Marketo?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Spark by Marketo and Spark by Marketo.

Spark by Marketo price starts at $895 per month , On a scale between 1 to 10 Spark by Marketo is rated 8, which is higher than the average cost of Marketing software. Spark by Marketo price starts at $895 per month , When comparing Spark by Marketo to its competitors, the software is rated 8 - higher than the average Marketing software cost.

Bottom line: Spark by Marketo cost is around the same cost of Spark by Marketo.

Which software includes more/better features?

We've compared Spark by Marketo Vs. Spark by Marketo based on some of the most important and required Marketing features.

Spark by Marketo: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Customer Service, Email Marketing, Lead Management, Marketing Automation, Sales Automation, Social Media, Campaign Management.

Spark by Marketo: Campaign Management, Customer Service, Email Marketing, Lead Management, Marketing Automation.

Target customer size

Spark by Marketo is specially designed for small businesses that are looking for a solution to automate their marketing processes. Spark by Marketo is specially designed for small businesses that are looking for a solution to automate their marketing processes.