Compare Spark by Marketo and TripleLift - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Spark by Marketo or TripleLift?

Spark by Marketo is more expensive to implement (TCO) than TripleLift, and TripleLift is rated higher (91/100) than Spark by Marketo (89/100). Spark by Marketo offers users more features (17) than TripleLift (0).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. TripleLift

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

TripleLift: TripleLift makes native programmatic simple, scalable, and effective. Leveraging pioneering computer vision technology, TripleLift seamlessly transforms content like images and video into engaging in-feed native ads that match the unique look and feel of a publisher’s website. Accessible via the industry’s first and largest real-time, native prog...

Who is more expensive? Spark by Marketo or TripleLift?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Spark by Marketo and TripleLift.

Spark by Marketo price starts at $895 per month , On a scale between 1 to 10 Spark by Marketo is rated 8, which is higher than the average cost of Marketing software. TripleLift price starts at $399 per month , When comparing TripleLift to its competitors, the software is rated 4 - lower than the average Marketing software cost.

Bottom line: Spark by Marketo is more expensive than TripleLift.

Which software includes more/better features?

We've compared Spark by Marketo Vs. TripleLift based on some of the most important and required Marketing features.

Spark by Marketo: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Customer Service, Email Marketing, Lead Management, Marketing Automation, Sales Automation, Social Media, Campaign Management.

TripleLift: We are still working to collect the list of features for TripleLift.

Target customer size

Spark by Marketo is specially designed for small businesses that are looking for a solution to automate their marketing processes. and TripleLift's target customer size include: Small, medium and large size businesses.