Shlomi Lavi /
Mar 07, 2023
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Bottom Line: Which is Better - Spark by Marketo or Zoho CRM?
Spark by Marketo is more expensive to implement (TCO) than Zoho CRM, and Zoho CRM is rated higher (98/100) than Spark by Marketo (89/100). Spark by Marketo offers users more features (17) than Zoho CRM (16).
Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Marketo Vs. Zoho
Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...
Zoho: Zoho.com offers a comprehensive suite of award-winning online business, productivity & collaboration applications. Customers use Zoho Applications to run their business processes, manage their information and be more productive while at the office or on the go, without having to worry about expensive or outdated hardware or software.
To date, Zoho...
Who is more expensive? Spark by Marketo or Zoho CRM?
The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Spark by Marketo and Zoho CRM.
Spark by Marketo price starts at $895 per month , On a scale between 1 to 10 Spark by Marketo is rated 8, which is higher than the average cost of Marketing software. Zoho CRM price starts at $14 per user/month , When comparing Zoho CRM to its competitors, the software is rated 2 - much lower than the average Marketing software cost.
Bottom line: Spark by Marketo is more expensive than Zoho CRM.
Which software includes more/better features?
We've compared Spark by Marketo Vs. Zoho CRM based on some of the most important and required Marketing features.
Spark by Marketo: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Customer Service, Email Marketing, Lead Management, Marketing Automation, Sales Automation, Social Media, Campaign Management.
Zoho CRM: Billing/Invoicing, Campaign Dashboard, Campaign Management, Contact Management, Customer Database.
Target customer size
Spark by Marketo is specially designed for small businesses that are looking for a solution to automate their marketing processes. Zoho CRM is focused on startup to medium firms in different markets.