Compare Spongecell and Smart AdServer - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - Spongecell or Smart AdServer?

Smart AdServer is more expensive to implement (TCO) than Spongecell, and Smart AdServer is rated higher (88/100) than Spongecell (86/100).

Looking for the right Advertising Agency solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Spongecell, Inc. Vs. Smart AdServer

Spongecell, Inc.: Spongecell is leading the online advertising revolution. By combining speed, innovation and advanced engineering, we transform standard online ads into engaging interactive ads that can run anywhere on the web. We work with creative and media agencies to serve thousands of engaging campaigns and billions of impressions for global advertisers every ...

Smart AdServer: By integrating functionality that enables auctions, forecasting, and custom ad units – including mobile and video - within its platform, Smart AdServer puts publishers back in control. Smart AdServer technology enables publishers to maximize yield in both premium and programmatic without spending on third party vendors. Founded in 2001, and with of...

Who is more expensive? Spongecell or Smart AdServer?

The real total cost of ownership (TCO) of Advertising Agency software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Spongecell and Smart AdServer.

Spongecell accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Spongecell is rated 4, which is lower than the average cost of Advertising Agency software. Smart AdServer accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Spongecell is rated 4, which is lower than the average cost of Advertising Agency software.

Bottom line: Spongecell cost is around the same cost of Smart AdServer.

Which software includes more/better features?

We've compared Spongecell Vs. Smart AdServer based on some of the most important and required Advertising Agency features.

Spongecell: We are still working to collect the list of features for Spongecell.

Smart AdServer: We are still working to collect the list of features for Smart AdServer.

Target customer size

Spongecell's typical customers include: Small, medium and large size businesses, and Smart AdServer's target customer size include: Small, medium and large size businesses.