Shlomi Lavi /
Oct 19, 2022
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Bottom Line: Which is Better - Spotlyte or Tailwind?
Spotlyte is more expensive to implement (TCO) than Tailwind, and Tailwind is rated higher (86/100) than Spotlyte (80/100). Tailwind offers users more features (6) than Spotlyte (0). There is a clear winner in this case and it is Tailwind!
Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Spotlyte Vs. Tailwind
Spotlyte: With Spotlyte, social media posts break outside constraints of a single network. Our technology aggregates and unifies social media from multiple source networks and presents it in a way to boost audience engagement.
Tailwind: Tailwind is the leading Visual Marketing platform for Pinterest and Instagram. We are trusted by over 50,000 leading brands and 300 advertising and communications agencies in over 100 countries.
Our platform covers the full marketing cycle from ideation to optimization:
CONTENT: Aggregate, discover and manage your visual content in one place...
Who is more expensive? Spotlyte or Tailwind?
The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Spotlyte and Tailwind.
Spotlyte price starts at $95 per month , On a scale between 1 to 10 Spotlyte is rated 4, which is lower than the average cost of Social Marketing software. Tailwind price starts at $9.99 per month , When comparing Tailwind to its competitors, the software is rated 2 - much lower than the average Social Marketing software cost.
Bottom line: Spotlyte is more expensive than Tailwind.
Which software includes more/better features?
We've compared Spotlyte Vs. Tailwind based on some of the most important and required Social Marketing features.
Spotlyte: We are still working to collect the list of features for Spotlyte.
Tailwind: Freight, Billing & Invoicing, Barcoding, Scheduling, Carrier Performance Reporting.
Target customer size
Spotlyte's typical customers include: Start up, Small business, Medium business, Large business, and Tailwind's target customer size include: SMBs.