Shlomi Lavi /
Nov 10, 2022
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Bottom Line: Which is Better - SproutSocial or Hootsuite?
SproutSocial is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than SproutSocial (85/100). Hootsuite offers users more features (15) than SproutSocial (3). There is a clear winner in this case and it is Hootsuite!
Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Sprout Social Vs. Hootsuite
Sprout Social : Sprout Social builds powerful, intuitive social media management tools used by thousands of businesses across the globe.Team Sprout also boasts a quirky and culturally diverse combination of personal characteristics and interests. From foodies to fearless travelers to amateur photographers, we share our stories and enrich each other's lives throug...
Hootsuite:
Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...
Who is more expensive? SproutSocial or Hootsuite?
The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for SproutSocial and Hootsuite.
SproutSocial price starts at $89 per user/month , On a scale between 1 to 10 SproutSocial is rated 4, which is lower than the average cost of Social Media Management software. Hootsuite price starts at $49 per user/month , When comparing Hootsuite to its competitors, the software is rated 2 - much lower than the average Social Media Management software cost.
Bottom line: SproutSocial is more expensive than Hootsuite.
Which software includes more/better features?
We've compared SproutSocial Vs. Hootsuite based on some of the most important and required Social Media Management features.
SproutSocial: Data Import/Export, Basic Reports, Online Customer Support.
Hootsuite: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration.
Target customer size
The software is a useful product for customers of all sizes without any restriction on industrial affiliation. Hootsuite is perfect for companies of all shapes and sizes.