Shlomi Lavi /
Nov 10, 2022
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Bottom Line: Which is Better - SproutSocial or Marketing Cloud: Radian6?
Marketing Cloud: Radian6 is more expensive to implement (TCO) than SproutSocial, and Marketing Cloud: Radian6 is rated higher (86/100) than SproutSocial (85/100). Both tools offer the same amount of features.
Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Sprout Social Vs. Salesforce.com
Sprout Social : Sprout Social builds powerful, intuitive social media management tools used by thousands of businesses across the globe.Team Sprout also boasts a quirky and culturally diverse combination of personal characteristics and interests. From foodies to fearless travelers to amateur photographers, we share our stories and enrich each other's lives throug...
Salesforce.com:
Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena". It was ranked number 27 in Fortune's 100 Best Companies to Work For in ...
Who is more expensive? SproutSocial or Marketing Cloud: Radian6?
The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for SproutSocial and Marketing Cloud: Radian6.
SproutSocial price starts at $89 per user/month , On a scale between 1 to 10 SproutSocial is rated 4, which is lower than the average cost of Social Media Management software. Marketing Cloud: Radian6 price starts at $1,000 per month , When comparing Marketing Cloud: Radian6 to its competitors, the software is rated 10 - much higher than the average Social Media Management software cost.
Bottom line: Marketing Cloud: Radian6 is more expensive than SproutSocial.
Which software includes more/better features?
We've compared SproutSocial Vs. Marketing Cloud: Radian6 based on some of the most important and required Social Media Management features.
SproutSocial: Data Import/Export, Basic Reports, Online Customer Support.
Marketing Cloud: Radian6: Data Import/Export, Basic Reports, Online Customer Support.
Target customer size
The software is a useful product for customers of all sizes without any restriction on industrial affiliation. The software can be used to regulate the marketing and analytics requirements of any business size and type.